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TikTok Update Promotes Safer Content Creation And Sharing
A major update to the platform’s Community Guidelines coincides with the introduction of several new features designed to improve transparency.
As TikTok continues to grow in popularity, and with the company coming under scrutiny from the likes of the US government, the video platform has made another alteration to its community guidelines and added new features “to ensure that all communities benefit from a safer and more transparent environment”.
Here’s everything you need to know about the changes:
Improved Clarity
Effective next month, TikTok will refine definitions and add more detail to its policies, including those concerning hate speech and health misinformation. Additionally, the platform will include more comprehensive guidelines on how Search, LIVE, and the For You feed are moderated.
Accounts that repeatedly violate For You feed standards may be temporarily ineligible for recommendation and, therefore, will be less discoverable in searches. Creators will receive notifications about restrictions placed on their content and have the option to appeal.
Warning Strikes
TikTok is also introducing a new warning strike system. Creators who accidentally violate Community Guidelines for the first time will not be penalized, but subsequent violations (other than in extreme cases, such as incitement to violence) will be added to a tally, eventually resulting in a ban.
Account Check Tool
TikTok has also announced an “Account Check” tool where creators can review their last 30 posts and overall account status. Account Checks are intended to help creators understand whether they are in good standing and inform them of any restrictions to their accounts.
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Creator Code Of Conduct
In addition to updated Community Guidelines, TikTok is also debuting a Creator Code of Conduct. The new standards “set expectations for creators involved in TikTok programs, features, events and campaigns to follow on and off-platform, in addition to the Community Guidelines and Terms of Service”.
In the wake of a potential US ban, TikTok’s updated Community Guidelines seem like an effort to appease US lawmakers. However, little seems to be able to stop the platform’s meteoric growth, with the app now boasting 1.92 billion users — a 16% increase in a single year.