Truecaller Reveals New Brand Identity & Feature Update

Truecaller has been a market leader in call identification solutions for over 14 years, and boasts a staggering 356 million users worldwide.

Today, the company has announced details of a corporate rebranding, including a new app icon for the Google Play Store and Apple App Store. The update not only coincides with a range of updated Truecaller software but is also said to reflect the brand’s “renewed sense of purpose, energy, and enthusiasm”.

Commenting on the announcement, Alan Mamedi, Truecaller co-founder and CEO, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve every day”.

As part of the brand refresh, Truecaller users also gain access to a powerful new feature of the company’s AI Identity Engine called Search Context. The software will instantly notify users if the name for the number has been recently changed or is being changed frequently. The app also displays these contextual messages in three color categories: blue for neutral changes, yellow for potentially suspicious activity, and red for highly suspicious or known fraudulent activity. Messages will be shown to Truecaller users on all search results in Android, iOS, and via Truecaller web.

Also Read: Ovasave Empowers Women To Tackle Difficult Fertility Choices

The new brand identity was created by leading consultants Interbrand and will roll out worldwide over the coming weeks. To see the changes, users need to update to version 13.34 or later on Android and version 12.58 or newer on iOS.