News

Ovasave Empowers Women To Tackle Difficult Fertility Choices

The UAE-based startup helps women to test their fertility at home and connects them to a network of clinics offering egg-freezing procedures.

Published

3 years ago

August 28, 2023

Nour Nasir

Ovasave

Abu Dhabi-based Ovasave is on a mission to empower women to take control of their fertility. Founded by Torkia Mahloul and Majd Abu Zant, the startup seeks to ease the complexity of freezing eggs while encouraging women to start testing their ovarian reserves at thirty years of age to improve their chances of becoming pregnant in the future.

Ovasave’s digitized process is centered around a $100 FDA-approved self-administered home hormone test, followed by a remote consultation by a doctor from a vetted fertility clinic network. Depending on the results and the consultation outcome, patients can opt for an egg-freezing package from one of the clinics in the network.

ovasave home testing kit

“Access to fertility services is a major issue. Women are delaying having children, so their fertility is declining, but they are not acting on it because of a lack of awareness […] and because the fertility journey is fragmented and complex,” Ms Mahloul says.

Recent changes to reproductive health laws in the United Arab Emirates now allow single and married women to preserve eggs for both social and medical reasons (including pursuing education or career advancement or undergoing cancer treatments).

According to co-founder Abu Zant, freezing eggs costs around Dh25,000 per cycle, with storage averaging another Dh1,500 per year. In the UAE, frozen eggs can be legally stored for five years, with an option to extend by an additional five years.

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Ovasave is partnering with eight UAE fertility clinics and twenty IVF specialists. Users will be able to rate doctors so that other women can compare the reviews when they book a consultation.

So far, the co-founders have invested $400,000 into the startup and are seeking to raise up to $2 million over the coming six months. The funds will be used for technical development, recruitment, and general market growth.

News

Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.