News
Dubai Fintech Tabby Launches eCommerce “Tabby Shop” App
500,000 products will be available to purchase from multiple retail brands.
Tabby is a pioneering Buy Now, Pay Later fintech serving the United Arab Emirates and Saudi Arabia with over 5 million active users. Now, the startup will offer an additional service via a dedicated “Tabby Shop” app.
The app is a fully-fledged eCommerce marketplace where retailers can offer their products, opening up another revenue stream and capturing more online shoppers.
As well as wish-listing and deal alerts, the Tabby Shop app will offer coupon codes and exclusive offers. The platform will allow users to buy over 500,000 products at zero interest rates, covering brands in the fashion, beauty, electronics, and home categories.
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“For shoppers, discovering their favorite brands and products is easier than ever while allowing our retailers to tell their story to the region’s most powerful shopping community,” said Hosam Arab, CEO and co-founder of Tabby.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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