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Dubai Fintech Tabby Launches eCommerce “Tabby Shop” App

500,000 products will be available to purchase from multiple retail brands.

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dubai fintech tabby launches ecommerce tabby shop app
Tabby

Tabby is a pioneering Buy Now, Pay Later fintech serving the United Arab Emirates and Saudi Arabia with over 5 million active users. Now, the startup will offer an additional service via a dedicated “Tabby Shop” app.

The app is a fully-fledged eCommerce marketplace where retailers can offer their products, opening up another revenue stream and capturing more online shoppers.

As well as wish-listing and deal alerts, the Tabby Shop app will offer coupon codes and exclusive offers. The platform will allow users to buy over 500,000 products at zero interest rates, covering brands in the fashion, beauty, electronics, and home categories.

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“For shoppers, discovering their favorite brands and products is easier than ever while allowing our retailers to tell their story to the region’s most powerful shopping community,” said Hosam Arab, CEO and co-founder of Tabby.

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G42’s Inception42 Wants AI To Show Its Work Before Investors Commit

Launched at SuperReturn Middle East, Alpha is pitched at sovereign wealth funds and private equity firms underwriting bigger deals on tighter timelines.

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g42's inception 42 wants ai to show its work before investors commit

Inception42, G42’s agentic AI company, believes that institutional investors want AI they can check, not just AI that saves time. Its new tool, Alpha, launched at SuperReturn Middle East, is designed to draft investment memos in which every claim points back to its source.

Alpha is aimed at private equity firms, sovereign wealth funds and institutional allocators, which Inception42 says are underwriting larger, more complex positions under tighter timelines. Most AI tools, it argues, speed up individual tasks such as a memo draft or a comps table but leave the investment strategy scattered across files, inboxes and committee decks.

Teams upload Confidential Information Memoranda, diligence packs and portfolio data, which Alpha turns into insights grounded in that material. It checks how complete the diligence is, flagging gaps before they become late-stage surprises, then scores the deal against criteria the institution sets and drafts the memo.

Sourcing every claim is the core of Inception42’s Alpha pitch. Investment committees, the company says, have little time to challenge the evidence, and the audit trail is meant to give them more certainty. The company also promises institutions proof that their own strategy was applied consistently on every deal.

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“Every investment committee wants the same thing: the full picture of a deal and the confidence to act on it,” says Ashish Koshy, CEO of Inception42. “Alpha gives deal teams and committee members that picture, with every insight traceable to its source, so speed and rigor finally pull in the same direction”.

Alpha is available as SaaS, and investment data, Inception42 says, stays under the institution’s control at every step. Firms can tailor the tool with custom agents, and Alpha Skills will eventually add reusable, practitioner-designed workflows for tasks such as comparables analysis and credit assessment.

The company says Alpha is already proven in the region’s most significant financial institutions. If the tool works as described, committees get an investment memo they can interrogate rather than simply take on trust.

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