News

Bahrain Plans To Develop 300 Smart Factories By 2026

The iFactories initiative will adopt the top regional and global practices to ensure sustainability and raise productivity.

Published

3 years ago

August 29, 2023

Nour Nasir

bahrain plans to develop 300 smart factories by 2026

Bahrain has launched an initiative to support its manufacturing sector as the world moves closer towards the Fourth Industrial Revolution. The initiative is known as iFactories and will assess factories’ readiness and digital maturity while allowing businesses to invest in new infrastructure and manufacturing automation technologies.

Abdullah bin Abdel Fakhro, Bahrain’s Minister of Industry and Commerce, said the initiative aims to transform 300 manufacturing facilities into smart factories by 2026.

The initiative will use a four-step process:

Evaluation by the ministry with technical assistance to conduct self-evaluation.
Evaluation by a team of accredited evaluators.
Empowerment, involving the factory creating a digital transformation plan.
Development, with the ministry monitoring the transformation process.

Dr. Khaled Fahad Al Alawi, Assistant Undersecretary for Industrial Development, explained that smart factories would be evaluated using the SIRI index, an international standard based on applying practices and tools centered around the Fourth Industrial Revolution.

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The latest initiative is part of broader plans to drive growth by modernizing Bahrain’s industrial sector and encouraging businesses to automate and expand their operations.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.