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LVL Wellbeing Receives $10 Million Investment To Scale Operations

The company will use the funds to develop new product features and incorporate Arabic language across the entire platform.



lvl wellbeing receives $10 million investment to scale operations
LVL Wellbeing

UAE-based startup LVL Wellbeing, a corporate wellbeing platform that aims to help individuals and corporate teams achieve a healthier work/life balance, has successfully closed a funding round led by MG Wellness Holding, a subsidiary of the Abu Dhabi-based Multiply Group.

The $10 million investment from MG Wellness Holding will enable the startup to incorporate HealthierU into its operations, which is already a subsidiary of Multiply Group.

HealthierU is a marketplace-style platform that connects users with wellness consultants worldwide, offering online 1-to-1 sessions. So far, the app’s ecosystem has yielded incredible results, notably a significant reduction in the risks associated with chronic diseases for many of its users.

lvl wellbeing team photo

CEO of LVL Wellbeing, Gary Blowers, is optimistic about the latest development: “This investment will enable us to continue to grow LVL Wellbeing into the market-leading workplace wellbeing platform [and deliver] a range of exciting new features”.

Referencing HealthierU, the CEO added: “The integration of HealthierU into the LVL Wellbeing ecosystem will enable us to combine forces to offer the most comprehensive preventative health and wellbeing services to our members and clients, starting with further growth in the UAE and then expanding our focus regionally, and then globally”.

The LVL Wellbeing app has a wide range of features, including on-demand video content and curated live sessions designed to support members on their journeys toward improved wellness. In addition, LVL Wellbeing’s corporate clients can access real-time data, enabling them to make informed decisions and understand the ROI of their investments.

Also Read: The Largest Data Breaches In The Middle East

As well as the online space, LVL Wellbeing’s service will soon be available directly in corporate settings, with flagship studios soon to be opened in the Standard Chartered Tower and Palm Jumeirah in Dubai, along with ProSeed in Abu Dhabi.

LVL Wellbeing’s latest investment round comes after a series of business wins, including a partnership that will see the company expanding in Dubai, Abu Dhabi, Riyadh, and Halifax, Canada.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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