News

LVL Wellbeing Receives $10 Million Investment To Scale Operations

The company will use the funds to develop new product features and incorporate Arabic language across the entire platform.

Published

3 years ago

August 3, 2023

Nour Nasir

LVL Wellbeing

UAE-based startup LVL Wellbeing, a corporate wellbeing platform that aims to help individuals and corporate teams achieve a healthier work/life balance, has successfully closed a funding round led by MG Wellness Holding, a subsidiary of the Abu Dhabi-based Multiply Group.

The $10 million investment from MG Wellness Holding will enable the startup to incorporate HealthierU into its operations, which is already a subsidiary of Multiply Group.

HealthierU is a marketplace-style platform that connects users with wellness consultants worldwide, offering online 1-to-1 sessions. So far, the app’s ecosystem has yielded incredible results, notably a significant reduction in the risks associated with chronic diseases for many of its users.

lvl wellbeing team photo

CEO of LVL Wellbeing, Gary Blowers, is optimistic about the latest development: “This investment will enable us to continue to grow LVL Wellbeing into the market-leading workplace wellbeing platform [and deliver] a range of exciting new features”.

Referencing HealthierU, the CEO added: “The integration of HealthierU into the LVL Wellbeing ecosystem will enable us to combine forces to offer the most comprehensive preventative health and wellbeing services to our members and clients, starting with further growth in the UAE and then expanding our focus regionally, and then globally”.

The LVL Wellbeing app has a wide range of features, including on-demand video content and curated live sessions designed to support members on their journeys toward improved wellness. In addition, LVL Wellbeing’s corporate clients can access real-time data, enabling them to make informed decisions and understand the ROI of their investments.

Also Read: The Largest Data Breaches In The Middle East

As well as the online space, LVL Wellbeing’s service will soon be available directly in corporate settings, with flagship studios soon to be opened in the Standard Chartered Tower and Palm Jumeirah in Dubai, along with ProSeed in Abu Dhabi.

LVL Wellbeing’s latest investment round comes after a series of business wins, including a partnership that will see the company expanding in Dubai, Abu Dhabi, Riyadh, and Halifax, Canada.

News

Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

Published

4 days ago

September 24, 2026

Nour Nasir

Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.