Zoho Expands Qatar Operations & Releases New Survey Data

Productivity and collaboration platform Zoho has announced the opening of its first office in Doha, Qatar, following significant regional growth. The company experienced a 29% increase in revenue while expanding its partner network by 50% in 2023.

Zoho’s remarkable growth in Qatar underscores the rising demand for its cloud-based business applications. The firm’s new office and strategic expansion should enable it to offer more tailored services while strengthening customer relationships.

Hyther Nizam, President of Zoho for the Middle East and Africa (MEA) stated: “We are excited about our continued success in Qatar […] The dynamic business landscape and progressive approach to digital transformation provide an ideal environment for our expansion. We are committed to supporting the country’s journey towards digitalization by offering cutting-edge solutions that cater to the evolving needs of businesses and contribute to national economic growth”.

Productivity & Collaboration Trends In Qatar

The announcement of a new local office was accompanied by news of a Zoho productivity and collaboration survey that revealed important insights into the challenges and opportunities faced by businesses in Qatar, as well as local productivity and collaboration trends.

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Here are some of the key findings:

• Despite the shift towards hybrid and remote work post-pandemic, 60% of Qatari businesses have fully returned to on-site work, while 32% have adopted a hybrid model. Only 8% of respondents work fully remotely.
• The use of digital tools was widespread, with 51% of respondents using 1-5 apps daily, 31% using 5-10, and 18% using more than 10 apps.
• Unified task tracking was shown to save time, with 76% of those using it reporting savings of up to three hours. However, 77% of those manually tracking tasks or not tracking at all also noted potential time savings with a unified system.
• Access to information remains a challenge, with 25% of respondents reporting limited or no access, and 24% needing occasional help finding information.
• The survey highlighted a lag in technology adoption, with 72% of companies reporting no significant changes in the last two years, despite the competitive advantages of AI and automated workflows.
• Remote workers were more likely to adopt new technology and use a broader range of apps, but they struggled with data access. In contrast, hybrid and on-site workers expressed a greater need for improved collaboration tools and communication.