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Apple Brings Its Online Retail Experience To Saudi Arabia
The Cupertino company has launched its official online store and app in Saudi Arabia, offering Arabic-language support and personalized shopping for the first time.
Apple has officially entered the Saudi retail market with the launch of its Apple Store online and the Apple Store app, now fully available in Arabic. The move marks the tech giant’s first direct-to-customer retail presence in the Kingdom — a shift that gives users access to Apple’s full product lineup and support ecosystem in their native language.
“We are thrilled to bring the Apple Store online and the Apple Store app to Saudi Arabia, offering customers a new way to explore and shop Apple’s extraordinary lineup of products and services,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives”.
Through the Apple Store app, users can browse with personalized recommendations based on their current devices, compare models, manage saved items, and track orders. The rollout also introduces full Arabic-language engraving for the first time, allowing customers to personalize AirPods, Apple Pencil, AirTag, and more with both Arabic and English text, emojis, or numbers.
Customers can now configure their Mac with custom chip, memory, and storage options or mix and match Apple Watch bands and cases for a personalized look. Support is also being expanded through chat and phone assistance, with services like Personal Setup, iOS migration, and cellular activation included post-purchase.
The store also offers Buy Now Pay Later options via Tamara, enabling customers to split payments over four months with zero interest. The Trade In program also arrives in the Kingdom, giving users the chance to exchange old devices for credit — or recycle them free of charge if no credit is available.
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Students and educators gain access to Apple’s Education Store, with discounted pricing on Macs and iPads. A limited-time back-to-school offer is also live until October 21, bundling AirPods or another accessory with eligible purchases.
Apple has confirmed it will begin opening physical stores in Saudi Arabia from 2026, with an iconic flagship planned for Diriyah, a UNESCO World Heritage site. The move builds on existing ties in the Kingdom, including the Apple Developer Academy launched in Riyadh in 2021 in partnership with local institutions.