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Twitch Launches Arabic Right-To-Left Interface For Web & Mobile
The livestreaming service has expanded access and inclusion for Arabic-speaking users, unlocking new opportunities for creativity, and growth.
Livestreaming service Twitch has launched a global Arabic Right-to-Left (RTL) interface across its desktop and mobile platforms, marking a major step in its commitment to supporting Arabic-speaking communities. The update allows users to navigate the site in Arabic, with RTL alignment enabled throughout the interface.
Arabic language settings are now available worldwide and can be activated through Twitch account preferences or by adjusting a device’s language settings. Further localization — such as RTL support for notifications and emails — is expected to roll out later this year.
The launch reflects Twitch’s broader strategy of purposeful localization and community investment. “By delivering Arabic RTL, we’re enabling access and supporting streamers to build vibrant communities in their own language,” said Dan Clancy, CEO of Twitch. “Our long-term vision is to localize with purpose and invest in the people behind the content”.
Usage trends point to Twitch’s growing presence in the Middle East and North Africa. In 2024, MENA viewers spent more than 209 million hours watching Twitch content. Top categories in the region include Just Chatting, Valorant, League of Legends, Counter-Strike, and Overwatch 2 — indicating a broad mix of esports, gaming, and conversational content.
The Arabic RTL experience arrives amid rising investment in the regional gaming economy, which is projected to exceed $6 billion by 2027. National digital strategies and youth-led innovation continue to drive growth, and platforms like Twitch are expanding local support to meet the demand.
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Streamers in the region have welcomed the update as a meaningful move toward inclusion. Saudi Arabia – based Twitch Partner Meshael MR commented, “This update makes Twitch feel more like home. It removes barriers for new streamers and shows that Twitch sees our community and is building with us”.
Globally, Twitch remains the leading platform for interactive live streaming, capturing over 60% of the market and logging more than 655 million hours watched in 2024. The Arabic RTL launch adds to its ongoing efforts to build safer, more inclusive spaces for creators and audiences across all regions.
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LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
