Livestreaming service Twitch has launched a global Arabic Right-to-Left (RTL) interface across its desktop and mobile platforms, marking a major step in its commitment to supporting Arabic-speaking communities. The update allows users to navigate the site in Arabic, with RTL alignment enabled throughout the interface.

Arabic language settings are now available worldwide and can be activated through Twitch account preferences or by adjusting a device’s language settings. Further localization — such as RTL support for notifications and emails — is expected to roll out later this year.

The launch reflects Twitch’s broader strategy of purposeful localization and community investment. “By delivering Arabic RTL, we’re enabling access and supporting streamers to build vibrant communities in their own language,” said Dan Clancy, CEO of Twitch. “Our long-term vision is to localize with purpose and invest in the people behind the content”.

Usage trends point to Twitch’s growing presence in the Middle East and North Africa. In 2024, MENA viewers spent more than 209 million hours watching Twitch content. Top categories in the region include Just Chatting, Valorant, League of Legends, Counter-Strike, and Overwatch 2 — indicating a broad mix of esports, gaming, and conversational content.

The Arabic RTL experience arrives amid rising investment in the regional gaming economy, which is projected to exceed $6 billion by 2027. National digital strategies and youth-led innovation continue to drive growth, and platforms like Twitch are expanding local support to meet the demand.

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Streamers in the region have welcomed the update as a meaningful move toward inclusion. Saudi Arabia – based Twitch Partner Meshael MR commented, “This update makes Twitch feel more like home. It removes barriers for new streamers and shows that Twitch sees our community and is building with us”.

Globally, Twitch remains the leading platform for interactive live streaming, capturing over 60% of the market and logging more than 655 million hours watched in 2024. The Arabic RTL launch adds to its ongoing efforts to build safer, more inclusive spaces for creators and audiences across all regions.