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Digital Content Creation Hub Blinx Launches In Dubai
The startup describes itself as the first digital native storytelling hub in the MENA region.
Based in Dubai Media City, Blinx is a digital content creation hub that will produce news and short-form storytelling pieces targeting Gen Z and millennial audiences in the Middle East and beyond.
According to Blinx’s general manager and leading journalist, Nakhle Elhage, the platform will focus on a “more story, less noise” approach to content creation, delivering relatable media to its target audience.
“Our purpose is to inspire the youth through honest, genuine, and spectacular storytelling […] powered by the best tech and people available, we help build a better tomorrow,” says Mr. Elhage.
Blinx will be equipped with cutting-edge metaverse and AR-equipped studios and production facilities, while control rooms will utilize the latest live production tools to analyze videos and data.
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Blinx will distribute content through its own online portal and social media platforms. The startup also plans to launch various apps to offer a live production experience to users.
In terms of content, the Blinx platform will include infotainment and entertainment, plus news and current affairs. The startup also plans to add gaming to its extensive media catalog.