News

Flat6Labs Is Seeking The Next Big Levant Region Startups

The program will focus on women, minorities, and internally-displaced entrepreneurs.

Published

3 years ago

March 9, 2023

Nour Nasir

Flat6Labs

Flat6Labs, the MENA venture capital and accelerator, hopes to boost underserved demographics based in Jordan, Lebanon, Iraq, and the Levant region. Announced this week, Flat6Labs’ program will focus on women, minorities, and internally-displaced entrepreneurs.

Open to people aged 18-45, Flat6Labs is searching for entrepreneurs in “education, fintech, financial inclusion, healthcare technology, agriculture, environment, and information and communication technology”.

The program will comprise three main tracks: StartMashreq Academy, the Growth Support Program, and the Incubation program, with the latter featuring interactive sessions, seminars, training courses on specialized topics, and articles from leading regional experts.

Also Read: Nearly All Saudi Gen Z & Millennials Will Be AR Users By 2025

“The Arab world, and the Levant region in particular, has always been full of promising young people with big ambitions. Unfortunately, many of the youth in our region lack access to the tools, resources, and opportunities they need to succeed. Through this initiative, we hope to inspire an entrepreneurial movement and provide the tools and resources necessary to nurture that movement,” says Yehia Houry, Flat6Labs Chief Programs Officer.

For the startup incubation part of the program, four cycles will take place, helping participants to build business plans and growth strategies, along with various mentorship sessions.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.