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Nearly All Saudi Gen Z & Millennials Will Be AR Users By 2025

A new white paper by Snap Inc and others reveals how immersive tech will transform the retail industry in Saudi Arabia.



nearly all saudi gen z and millennials will be ar users by 2025

Snap Inc, the owner of Snapchat, has partnered with PwC Middle East and Retail Leaders Circle (RLC) to commission a white paper entitled, “The shift towards immersive shopping: New opportunities for retailers in KSA”.

The study (which you can find here) focuses on the evolution of the typical Saudi consumer and how shoppers now desire more immersive retail experiences. The paper points out that businesses must embrace digital and hyper-responsive AR experiences as the backbone of their marketing strategies rather than simply adding to traditional methods.

snap inc at retail leaders circle mena summit

Right now, a significant gap exists between the perception of AI by consumers and brands, with 94% of brands viewing AR as being primarily for fun, whereas only 53% of consumers view it the same way.

Not only that, by 2025, it is estimated that around 75% of people worldwide will be frequent AR users. And almost all of the Gen Z and Millennial population of Saudi Arabia will use the technology frequently.

As Saudi shoppers demand ever-higher levels of convenience, Artificial Intelligence (AI) will play a leading role in the future of retail, enabling hyper-personalization, real-time behavioral dat, and analytics to offer the right promotions and tailored messages to customers in real time.

Also Read: ChatGPT Offers API Access & Developers Are Taking Advantage

“Over the years, we have seen AR evolve from being just a mode of entertainment and self-expression to delivering true value for consumers and businesses. AR is already transforming the industry and is slated to metamorphose every shopper’s journey in the near future. Today, as we ponder the future of retail, it’s time to be agile and adapt wholeheartedly to the latest in commerce,” says Abdulla Alhammadi, Regional Business Lead for KSA Market, Snap Inc.

In a world where online shopping is focused more on product rather than the consumer, Snap Inc’s report shows us a retail future driven by customer self-expression. According to Snap Inc, AR can “showcase products, push creative boundaries, drive real sales, and help reduce returns.” The company also highlights that “250 million people already engage with AR on Snapchat each day, and Snapchatters now play with AR more than 6 billion times a day on average”.


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Hamad International Wins 2024 Skytrax World Airport Awards

The Qatar airport also won “World’s Best Airport Shopping” for the 2nd time, and “Best Airport in the Middle East” for the 10th year.



hamad international wins 2024 skytrax world airport awards

Hamad International Airport (DOH) in Doha, Qatar, has once again won the “World’s Best Airport” title at the Skytrax World Airport Awards. The award ceremony, held at the Passenger Terminal Expo 2024 in Frankfurt, Germany, also saw Hamad clinch the accolade of “World’s Best Airport Shopping” for the 2nd time in a row and “Best Airport in the Middle East” for an impressive 10th consecutive year.

Qatar Airways Group Chief Executive Officer, Eng. Badr Mohammed Al-Meer, who played a key role in the airport’s development over the past decade, said: “This is a remarkable achievement for Hamad International Airport, as it celebrates its 10th anniversary of operational excellence, connecting passengers seamlessly from all around the world. It is a testament to the dedication of our team and partners, who have contributed to providing passengers with the finest travel experience”.

hamad international airport doha qatar

Al-Meer emphasized the importance of understanding changing travel trends and the needs of modern air passengers: “At the heart of our growth strategy lies the passengers’ journey, their evolving needs, and our commitment to meeting and exceeding their expectations. We have introduced a diverse range of experiences at the airport, including Souq Al Matar, which brings Qatari hospitality and culture closer to travelers, “Orchard”, the ideal place for relaxation and rejuvenation between flights, and an array of high-end lounges”.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Hamad International Airport saw a massive 31% surge in passenger traffic during 2023, with the transport hub now serving over 45 million passengers annually. The airport is now home to prestigious airlines, including Vistara, Iberia, Xiamen Airlines, Garuda Indonesia, and Japan Airlines, serving 250+ destinations for passenger and cargo flights.

The uptick in traffic is no doubt due to the completion of the first phase of an extensive expansion project. Hamad’s management intends to radically update the airport’s facilities over the coming years in a bid to create the “airport of the future”. The expansion features a unique and calming environment of lush greenery and several contemporary dining and shopping concepts among the already well-equipped leisure facilities.

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