News
Digital Content Creation Hub Blinx Launches In Dubai
The startup describes itself as the first digital native storytelling hub in the MENA region.
Based in Dubai Media City, Blinx is a digital content creation hub that will produce news and short-form storytelling pieces targeting Gen Z and millennial audiences in the Middle East and beyond.
According to Blinx’s general manager and leading journalist, Nakhle Elhage, the platform will focus on a “more story, less noise” approach to content creation, delivering relatable media to its target audience.

“Our purpose is to inspire the youth through honest, genuine, and spectacular storytelling […] powered by the best tech and people available, we help build a better tomorrow,” says Mr. Elhage.
Blinx will be equipped with cutting-edge metaverse and AR-equipped studios and production facilities, while control rooms will utilize the latest live production tools to analyze videos and data.
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Blinx will distribute content through its own online portal and social media platforms. The startup also plans to launch various apps to offer a live production experience to users.
In terms of content, the Blinx platform will include infotainment and entertainment, plus news and current affairs. The startup also plans to add gaming to its extensive media catalog.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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