News

Digital Content Creation Hub Blinx Launches In Dubai

The startup describes itself as the first digital native storytelling hub in the MENA region.

Published

3 years ago

March 9, 2023

digital content creation hub blinx launches in dubai

Based in Dubai Media City, Blinx is a digital content creation hub that will produce news and short-form storytelling pieces targeting Gen Z and millennial audiences in the Middle East and beyond.

According to Blinx’s general manager and leading journalist, Nakhle Elhage, the platform will focus on a “more story, less noise” approach to content creation, delivering relatable media to its target audience.

blinx dubai media city

“Our purpose is to inspire the youth through honest, genuine, and spectacular storytelling […] powered by the best tech and people available, we help build a better tomorrow,” says Mr. Elhage.

Blinx will be equipped with cutting-edge metaverse and AR-equipped studios and production facilities, while control rooms will utilize the latest live production tools to analyze videos and data.

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Blinx will distribute content through its own online portal and social media platforms. The startup also plans to launch various apps to offer a live production experience to users.

In terms of content, the Blinx platform will include infotainment and entertainment, plus news and current affairs. The startup also plans to add gaming to its extensive media catalog.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.