Elon Musk Reveals Twitter Rebrand And Changes Logo To “X”

Yes, you read that correctly, and no, this isn’t a late April Fool’s joke. The domain X.com now redirects to Twitter, following an announcement from owner Elon Musk last night amidst a flurry of Tweets.

The iconic Twitter bird logo, which has been used since 2010, has already been replaced by a temporary “X” logo, which Musk explained would probably be “refined” in the near future.

Elon Musk has used the letter X repeatedly in his various projects and originally intended PayPal to be named “X.com”. At one point, the eccentric billionaire started a Twitter Spaces session called “No one talks until we summon Elon Musk,” where he sat silently for nearly an hour before unmuting himself and confirming he would change Twitter’s logo the following day, adding “we’re cutting the Twitter logo from the building with blowtorches”.

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Last night, Musk reportedly sent an email to Twitter employees announcing that the company would soon be known as X and that this was the last time he would email from a Twitter address, according to a Threads post from Zoe Schiffer, managing editor at news site Platformer. Schiffer added that she assumed Musk was talking about the new logo “since Twitter’s business was already renamed X Corp”.

There have been several controversial changes to the platform since its sale to the Tesla and SpaceX entrepreneur, but the rebranding to X.com is the clearest indication yet from Musk that the site is no longer the same social network it was before his takeover.