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Instagram Adds New Digital Message Board Feature For Creators
The addition is known as Broadcast Channels and will function as a one-way messaging tool.
Yesterday, Instagram users received an unusual notification from Mark Zuckerberg himself. The random invitation from the head of Meta heralded the arrival of a new feature, urging users to “join their broadcast channel: Meta Channel.”
The new addition, known as Broadcast Channels, is a “public, one-to-many messaging tool for creators to engage with their followers directly.”
In essence, Instagram creators can message all their followers simultaneously in the form of a one-way group chat. Followers can react to broadcasts and participate in polls but can’t write back directly. Finally, Broadcast Channels can be muted at any time or notifications turned off entirely.
Meta is currently testing the new feature on 14 celebrity and influencer accounts, including Olympian Chloe Kim, skier Mikaela Shiffrin, and gamers Valkyrae and FaZe Rug. The Zuckerberg-led company will also be bringing the tool to both Messenger and Facebook over the coming months, as well as adding extra features such as question prompts.