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RobyCam Stadium To Debut In MENA Under New Broadcast Deal
Vision One Touch has signed a partnership with Movicom to bring the high-speed cable camera system to regional sports and live events.
Dubai-based Vision One Touch Film Production has signed a partnership with broadcast tech developer Movicom to introduce the RobyCam Stadium system to the Middle East and North Africa. The deal, announced at IBC 2025 in Amsterdam, makes One Touch the first company to offer Movicom’s cable camera technology locally based.
The move lands as MENA’s sports broadcast market gains pace — the sector was valued at USD 4.79 billion in 2023 and is forecast to hit USD 7.59 billion by 2030, according to Grand View Research. Demand for advanced live-production tools is rising with regional investments in venues and major events.
RobyCam Stadium is built for large-scale coverage of sports, concerts and live shows. Suspended on four synthetic cables and powered by a real-time winch system, the camera travels freely in three-dimensional space over areas up to 250 meters wide, reaching speeds of 8 m/s. A gyro-stabilized head absorbs vibration and supports long lenses for smooth HD, UHD and 4K capture.
Each unit includes Movicom’s Compass AR tech, which sends live position and lens data to production servers for precise augmented-reality overlays — a feature increasingly used in broadcast graphics.
“We are excited to propose one of the world’s most in-demand stadium and arena cable systems to the MENA region,” said Mikhail Usanov, CTO of One Touch Production. “This is a step towards raising regional sports and entertainment broadcasts to the highest global standards”.
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A Movicom representative noted that “the RobyCam system is featured in multiple creative projects and broadcasts around the world. The partnership with One Touch Production will expand the geography of the Movicom brand, as well as provide an opportunity to further develop the field of filming and broadcasting through projects implemented by our specialists”.
Starting November 2025, One Touch will handle RobyCam rentals and integration for sports and cultural events, adapting the system to venues and broadcast workflows, including XR setups.