Sarwa Unveils New Branding While Ditching Robo-Advisory Skin

UAE investing platform Sarwa has completed a makeover of its brand to better reflect the company’s vision and commitment to its centralized money-management tool. The reimagined brand represents a watershed moment for Sarwa as the company grows in confidence and acknowledges its success as the first one-stop shop for online investment and money management.

Mark Chahwan, co-founder and CEO of Sarwa, explained, “For the longest time, our community’s investing needs have been segregated into different platforms. One for passive investing, one for buying stocks, one for buying crypto, and one for a cash account that earns interest. The team has worked very hard to deliver on this vision of building an app where you have all the different ways of putting your money to work, all in one place. Our new identity reflects that perfectly while maintaining our core principles: simplicity, innovation, accessibility, and transparency”.

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The new Sarwa brand is based on the concept of an orbit — with the suite of tools represented as celestial objects around the gravitational center that is the Sarwa app.