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SRMG Ventures Invests $5 Million To Boost Anghami’s Growth
As part of the agreement, the Riyadh venture capital firm will also have the option to increase its investment in the future.
With 120 million registered listeners and a catalog of over 100 million songs, streaming platform Anghami has become the go-to destination for Arabic and international music, podcasts, and entertainment in the MENA region.
Now, the venture capital arm of the Saudi Research and Media Group, SRMG Ventures, has invested $5 million in the Arab world’s Spotify equivalent, giving a further boost to the company’s growth.
SRMG Ventures announced that it will offer its “extensive media reach, content library, and portfolio of leading assets in audio/podcasts,” enabling Anghami to grab a larger share of a fast-growing music streaming sector predicted to “reach $700 million in the Middle East and North Africa in 2026”.
Last year, the market size for audio in the MENA region increased by 35%, primarily due to the popularity of cloud-based music streaming services.
“This demand coupled with the commercial opportunity […] makes digital audio and media one of the investment priorities for SRMG Ventures. These opportunities are also demonstrative of our strategy and commitment to support and develop the media ecosystem,” explained Jomana Al-Rashid, chief executive of SRMG.
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According to Grand View Research, global music streaming is projected to hit a value of $103 billion by 2030, growing at a yearly rate of 15%. Anghami is a key player in that growth, becoming the first technology company from the Arab world to be listed on New York’s Nasdaq stock exchange in February 2023.
SRMG Ventures explained that its investment in Anghami aligns with its strategy of backing businesses showing strong commercial growth. The venture capital company is also focused on media creators and immersive, interactive entertainment, with initial investments including Telfaz11, a Saudi media studio, and Vuz, a VR social media application.
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EDT&Partners Buys eFlow To Bolster AI Learning Push
The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.
EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.
EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.
“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.
eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.
The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.
Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.
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The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.
eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.
The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.
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