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SWITCH Mobility To Trial New E-Buses In UAE & Saudi Arabia In 2025
The SWITCH EiV12 and E1 offer cutting-edge features, cater to both the public and private sectors, and align with GCC sustainability goals.
SWITCH Mobility, a leading player in the commercial EV sector, has announced plans to conduct trial runs of its cutting-edge electric buses in the UAE and Saudi Arabia during the summer of 2025. If all goes to plan, the company aims to roll out the vehicles commercially across the wider Gulf region by the fourth quarter of the same year.
Speaking at a launch event in India where two new e-bus models — the SWITCH EiV12 and SWITCH E1 — were unveiled, SWITCH Mobility Chairman Dheeraj Hinduja shared the company’s growing interest in the GCC markets.
“The launch of the [buses] is a proud milestone for the Hinduja Group and Ashok Leyland, underscoring our commitment to sustainable mobility […] At SWITCH Mobility, we are driving a greener future and advancing our long-term vision to democratize electric mobility worldwide,” Hinduja explained.
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According to the SWITCH chairman, the EiV12 is likely to appeal to private companies, while the SWITCH E1, designed for the European market, is meant for the public sector. The company also plans to eventually manufacture buses at Ashok Leyland’s Ras Al Khaimah facility once demand reaches sufficient levels.
SWITCH E-Bus Models
- SWITCH EiV12: This model is India’s first low-floor city bus equipped with chassis-mounted batteries. It offers a scalable battery capacity exceeding 400 kWh and can accommodate up to 39 passengers. Powered by SWITCH iON, the company’s proprietary telematics system, the EiV12 ensures efficient fleet management with features like real-time vehicle health monitoring. Its rear-end charging interface allows quick recharges while optimizing depot space. Interiors are spacious, well-lit, and provide excellent visibility thanks to a large panoramic glass area.
- SWITCH E1: Engineered in the UK for European markets, the SWITCH E1 boasts a triple-door layout (front, center, and rear) and a flat gangway, making it highly accessible. With a capacity to carry up to 93 passengers, the bus is powered by in-wheel motors and sets a new standard for sustainable public transport in urban areas.
SWITCH Mobility has revealed that both models have already attracted significant global attention, with the company having received 1,800 orders to date.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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