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OpenAI’s Sora Video AI Is Now Available Globally
The new video generation model was released yesterday, and is now available for ChatGPT Plus and Pro subscribers.
After months of anticipation, OpenAI’s video generation model, Sora, has officially launched for public use. Announced yesterday (Monday, December 10) the tool is accessible to ChatGPT Plus and Pro subscribers in the US and “most other countries” where OpenAI’s chatbot operates. For those eligible, Sora will be available for use starting later today.
The version being released, Sora Turbo, is a step up from the early preview showcased in February. OpenAI highlights its improved speed, though it still has its quirks. The company warns that the AI can struggle with “unrealistic physics” and managing intricate actions over extended durations.
When users visit the Sora landing page, they’ll find a feed of videos generated by other users. Each video includes the original prompt, giving you insights into how the footage was created. From there, you can choose to remix the content, incorporate it into your own project, or re-cut it entirely.
Currently, Sora’s video capabilities are capped at 1080p resolution and a maximum length of 20 seconds. While these limits may feel restrictive to some, they’re in place as OpenAI continues refining the model.
Every Sora video comes with a visible watermark and embedded C2PA metadata, making it easier to verify authenticity. OpenAI is taking a firm stance on safety, prohibiting the creation of criminal content and deepfakes.
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Even if you don’t have a ChatGPT subscription, you can still browse Sora’s website to view content others have created. OpenAI CEO Sam Altman shared during a livestream that Sora’s release in Europe and the UK might take some time due to region-specific regulatory considerations.
Plans And Pricing
ChatGPT Plus subscribers can create up to 50 videos per month at 480p resolution. Alternatively, they can produce fewer, shorter clips in 720p. The Pro plan, on the other hand, offers significantly greater flexibility, including 10 times the usage limits and the ability to generate higher-quality videos of longer durations. OpenAI has also teased that customized pricing for various user needs will roll out early next year.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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