After months of anticipation, OpenAI’s video generation model, Sora, has officially launched for public use. Announced yesterday (Monday, December 10) the tool is accessible to ChatGPT Plus and Pro subscribers in the US and “most other countries” where OpenAI’s chatbot operates. For those eligible, Sora will be available for use starting later today.

The version being released, Sora Turbo, is a step up from the early preview showcased in February. OpenAI highlights its improved speed, though it still has its quirks. The company warns that the AI can struggle with “unrealistic physics” and managing intricate actions over extended durations.

When users visit the Sora landing page, they’ll find a feed of videos generated by other users. Each video includes the original prompt, giving you insights into how the footage was created. From there, you can choose to remix the content, incorporate it into your own project, or re-cut it entirely.

Currently, Sora’s video capabilities are capped at 1080p resolution and a maximum length of 20 seconds. While these limits may feel restrictive to some, they’re in place as OpenAI continues refining the model.

Every Sora video comes with a visible watermark and embedded C2PA metadata, making it easier to verify authenticity. OpenAI is taking a firm stance on safety, prohibiting the creation of criminal content and deepfakes.

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Even if you don’t have a ChatGPT subscription, you can still browse Sora’s website to view content others have created. OpenAI CEO Sam Altman shared during a livestream that Sora’s release in Europe and the UK might take some time due to region-specific regulatory considerations.

Plans And Pricing

ChatGPT Plus subscribers can create up to 50 videos per month at 480p resolution. Alternatively, they can produce fewer, shorter clips in 720p. The Pro plan, on the other hand, offers significantly greater flexibility, including 10 times the usage limits and the ability to generate higher-quality videos of longer durations. OpenAI has also teased that customized pricing for various user needs will roll out early next year.