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Dubai Starts Driverless Taxi Operations With Apollo Go

Live-road robotaxi testing has begun ahead of a 2026 public launch, with Baidu setting up its first overseas control hub in Dubai.

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dubai starts driverless taxi operations with apollo go
Dubai Media Office

Dubai has put its first driverless taxis into official operation, moving the project from trials to live traffic mode as the city prepares a public launch in the first quarter of 2026.

The program is run by the Roads and Transport Authority with China’s Baidu Apollo Go, the robotaxi arm of Baidu. The fleet uses the RT6, the company’s sixth-generation autonomous vehicle, built for large-scale commercial service rather than limited pilots.

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum marked the start with a ride to the World Governments Summit at Madinat Jumeirah, a public show of support for the emirate’s autonomous transport push.

According to the RTA, the cars are already operating on roads open to regular traffic. The system “ensures safe and seamless mobility within a real urban environment and on roads open to live traffic,” the authority explained.

Each vehicle carries more than 40 sensors, including LiDAR, radar and camera arrays, feeding an AI stack that handles perception and driving decisions in real time. The software is tied to high-definition maps and deep-learning models designed to cope with intersections, pedestrians and dense city traffic while staying compliant within local highway laws.

Apollo Go has plenty of experience in this sector: Its vehicles have logged more than 150 million kilometers of safe driving and completed over 10 million autonomous trips across several cities, which Dubai hopes to tap into as it shifts from testing to day-to-day service.

The partnership has moved quickly. Discussions at last year’s summit led to an MoU, then road trials, then formal operations in roughly ten months — which is unusually fast for regulated transport.

Also Read: The Petshop Launches UAE’s First Pet Care Super App

Apollo Go has also opened its first operations and control center outside China at Dubai Science Park. The 2,000-square-metre site houses fleet monitoring, simulation and training rooms, plus maintenance and inspection bays. It manages daily performance, software updates and safety checks.

The company plans to grow the Dubai fleet to more than 1,000 vehicles over the next few years.

For the RTA, the bet is straightforward: make autonomous taxis a normal part of public transport, not a demo. If the 2026 launch goes according to plan, Dubai would rank among the first cities outside China running robotaxis at a meaningful commercial scale, and a regional test ground for driverless mobility.

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Max Fashion Brings AI Virtual Try-Ons To Gulf Online Shoppers

Landmark Group’s value fashion brand is using Google Cloud’s generative AI to tackle the returns problem that has dogged ecommerce since its beginning.

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max fashion brings ai virtual try-ons to gulf online shoppers

Buying clothes online has always involved a gamble. A garment that looks right on a model may hang differently on the person ordering it, and the result is a cycle of returns that costs retailers money and customers patience. Max Fashion, part of Dubai-based Landmark Group, is betting that generative AI can improve the experience.

The brand has launched what it describes as one of the region’s first virtual try-on experiences, built on Google Cloud’s Virtual Try-On API and generative AI vision models delivered through the Gemini Enterprise platform. Starting in the UAE, shoppers browsing Max’s digital platforms can see realistic previews of how garments drape, fit and move across different body types before committing to a purchase.

google cloud max fashion partnership

For many online shoppers, uncertainty is the single biggest barrier between scrolling and buying. “It helps address real purchase barriers, particularly around fit and confidence, while allowing us to create a richer and more engaging shopping journey,” explained Hani Weiss, chief executive officer of Max Fashion, who framed the rollout as part of the brand’s ambition to make fashion more accessible.

Bala Subramaniam, senior vice president and head of omnichannel at Max, seemed even more enthusiastic about the technology: “For the first time, a customer browsing on their phone has the same confidence as one standing in our fitting room”.

Also Read: Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

Whether AI previews can genuinely match a fitting room remains to be proven at scale. The technology’s value will depend on how accurately it renders fabric and fit across the full range of bodies that shop at a value fashion brand, and on whether shoppers trust what they see enough to change their behavior.

For Google Cloud, the deployment is also a statement about where regional retail is heading. “AI-driven personalization is no longer a luxury, it is a core business imperative for forward-thinking retailers,” says Ziad Jammal, general manager for Google Cloud UAE, Levant and North Africa. If the returns data eventually backs that up, the rest of the region’s retailers will be watching closely.

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