Samsung will reveal the Samsung Galaxy S26 on February 25 at its Unpacked event in San Francisco, starting 10 a.m. PT. The date puts the launch a week ahead of Mobile World Congress, giving Samsung an early shot at leading the 2026 Android cycle.

The company has not detailed the agenda, but the S26 lineup is expected to anchor the show.

The event follows an already brisk start to the year. Samsung’s $2,899 Galaxy Z Trifold — its first twin-hinge foldable — sold out shortly after going on sale in the US. Now the focus shifts back to the core S series, where margins are thicker and scrutiny is higher, especially after Apple refreshed its lineup with the iPhone 17.

The S26 range is expected to stick to the familiar three-model structure: standard, Plus and Ultra. Earlier chatter about dropping the base model in favor of a pricier “Pro” has faded. Current leaks point to a modest update instead.

The standard S26 may edge up to a 6.3-inch display and a slimmer chassis. A raised camera bump could return. Camera changes remain unclear; some reports point to a 50-megapixel ultrawide, others suggest Samsung will hold the line at 12 megapixels. Expect 12GB of RAM, up to 512GB of storage and a 4,300mAh battery.

Chip strategy will likely split by region again. US and China units are tipped to run Qualcomm’s Snapdragon 8 Elite Gen 5. Other markets may get Samsung’s Exynos 2600.

The Plus model should retain its 6.7-inch screen and a 7.35mm profile. An Edge variant is less certain. Last year’s version arrived months later and reportedly underperformed. If Samsung keeps it alive, leaks suggest a 5.5mm body and a 4,200mAh battery.

Also Read: Samsung Confirms Galaxy S26 Privacy Display Mode

At the top end, the Ultra is expected to carry 16GB of RAM, up to 1TB of storage and a 5,000mAh battery, with charging speeds climbing to 60W wired and 25W wireless. Some reports indicate Samsung may switch back to an aluminum frame after using titanium in previous Ultra models.

AI will again headline the pitch. Samsung has already teased a privacy shield feature that obscures content when viewed from an angle, reportedly powered by selective on-device rendering. The company’s partnership with Nota AI could also accelerate text-to-image generation directly on the handset, cutting reliance on cloud processing.

New Galaxy Buds 4 and Buds 4 Pro are also expected, with minor design tweaks.

Galaxy Unpacked will set Samsung’s tone for the year. With premium buyers demanding more for higher prices, incremental updates may not be enough.