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IBM Opens New Doha Office To Support Qatar’s Digital Growth

The move is a significant step for the company as it deepens its presence in a market with huge growth potential.

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ibm opens new doha office to support qatar's digital growth

IBM has officially opened its new office in Al Mana Tower, situated in Doha’s Corniche area. The inauguration ceremony was attended by key figures, including H.E. Mohammed bin Ali Al Mannai, Qatar’s Minister of Communications and Information Technology, U.S. Ambassador Timmy Davis, and IBM executives Shukri Eid and Wissam Shmait. Local business partners and clients also joined the event, which took place during the Qatar Global AI Summit.

This new office marks a significant step in IBM’s strategy to deepen its presence in Qatar — a market with tremendous potential for growth. With the goals of Qatar National Vision 2030 and the Digital Agenda 2030 shaping the country’s ambitions, IBM aims to contribute to Qatar’s ongoing digital transformation by delivering cutting-edge solutions and advisory services directly from its Doha base.

Speaking about this development, Sami Mohammed Al Shammari, Assistant Undersecretary for Infrastructure and Operations Affairs at Qatar’s Ministry of Communications and Information Technology, emphasized the importance of IBM’s role. “We are pleased to witness the expansion of IBM’s presence in the State of Qatar and its role in supporting our journey towards building an advanced digital future,” he said. He described the move as more than a commercial investment, highlighting its potential to empower key industries and foster stronger collaboration between Qatar’s public and private sectors. He added that this partnership aligns with the country’s vision of building a robust digital infrastructure and advancing a knowledge-based economy.

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IBM’s regional leader, Shukri Eid, echoed these sentiments. “The opening of our new office in Qatar reflects IBM’s commitment to supporting the country’s accelerated digital transformation journey,” he said. He underscored IBM’s focus on driving innovation and equipping clients with advanced technological solutions to help realize Qatar’s digital ambitions.

The new office not only strengthens IBM’s ties with local businesses and government entities but also positions the tech corporation as a key player in the ongoing development of Qatar’s digital ecosystem. By fostering innovation and driving technological adoption, IBM will be ideally poised to play a central role in the country’s broader goals for digital advancement.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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