You Can Now Delete Threads And Keep Your Instagram Account

Meta’s micro-blogging platform Threads, a rival to Elon Musk’s X, went live in July and has already gained popularity. However, users have complained about several missing features, not least of which is that the site only lets you remove your profile by completely deleting your main Instagram account.

Now, Instagram head Adam Mosseri has announced a much-requested update that rectifies the issue, allowing users to delete their Threads profiles without interfering with their Instagram accounts. The update can be accessed by going to Settings > Account > Delete or Deactivate Profile. There, users can select delete to completely remove their Threads account.

Threads is also rolling out another update that gives users more control over who can view their posts across Meta’s other social platforms. Currently, posts on Threads also appear on Instagram and Facebook, but you’ll soon be able to opt out by accessing the Privacy section in the Settings menu.

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Threads has recently been criticized for excessive data collection — a concern shared by users of Meta’s other apps. Despite a record-breaking July 2023 launch that made it the fastest app to reach 100 million downloads, the platform has also struggled with user retention.

Meta CEO Mark Zuckerberg explained to employees that the company was focused on improving user retention. “Obviously, if you have more than 100 million people sign up, it would be awesome if all of them or even half of them stuck around. We’re not there yet, ” he said.