Threads, the Twitter competitor created by Facebook and Instagram parent company, Meta, has finally launched after months of rumors and leaks. The platform can be accessed from a desktop site at Threads.net or via iOS and Android apps.

Threads allows users to create Twitter-style text posts of up to 500 characters plus share photos and videos of up to five minutes as well as links. The app looks much like Twitter, including a minimal interface with options to like, comment, repost, and share content. Because Threads is closely linked to Instagram, users can log in with their existing credentials and easily follow the same people from that platform.

The main feed on Threads features recommended content and posts from followed profiles, while a filter system allows users to block out certain words and limit who can reply to their threads.

Meta has decided not to add Threads support for ActivityPub right now. The decentralized social networking protocol — used by Mastodon and others — would allow the transfer of information from Threads to other hosts, among other functions.

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“We believe this decentralized approach, similar to the protocols governing email and the web itself, will play an important role in the future of online platforms,” Meta explained. “Threads is Meta’s first app envisioned to be compatible with an open social networking protocol — we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use”.

The launch of Threads comes as Twitter users experience yet more drama. Elon Musk recently imposed a temporary rate limit for unverified users, limiting them to 600 daily post views. At one point, Twitter also blocked logged-out users from viewing tweets entirely before subtly reversing the decision shortly afterwards.

As for Threads, the app is available in over 100 countries — including the United Arab Emirates, Jordan, Lebanon, and Saudi Arabia — and has already been downloaded over 5 million times. Notably, the platform won’t be available in the European Union due to the complexities of complying with the region’s strict data protection regulations.