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Meta’s Twitter Competitor, Threads, Is Available Today

The new platform uses your Instagram login and allows 500-character text posts, as well as photos, videos, and links.

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meta's twitter competitor threads is available today

Threads, the Twitter competitor created by Facebook and Instagram parent company, Meta, has finally launched after months of rumors and leaks. The platform can be accessed from a desktop site at Threads.net or via iOS and Android apps.

Threads allows users to create Twitter-style text posts of up to 500 characters plus share photos and videos of up to five minutes as well as links. The app looks much like Twitter, including a minimal interface with options to like, comment, repost, and share content. Because Threads is closely linked to Instagram, users can log in with their existing credentials and easily follow the same people from that platform.

threads screen 1

The main feed on Threads features recommended content and posts from followed profiles, while a filter system allows users to block out certain words and limit who can reply to their threads.

threads screen 2

Meta has decided not to add Threads support for ActivityPub right now. The decentralized social networking protocol — used by Mastodon and others — would allow the transfer of information from Threads to other hosts, among other functions.

Also Read: Zoom Launches Intelligent Director Feature For Zoom Rooms

“We believe this decentralized approach, similar to the protocols governing email and the web itself, will play an important role in the future of online platforms,” Meta explained. “Threads is Meta’s first app envisioned to be compatible with an open social networking protocol — we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use”.

The launch of Threads comes as Twitter users experience yet more drama. Elon Musk recently imposed a temporary rate limit for unverified users, limiting them to 600 daily post views. At one point, Twitter also blocked logged-out users from viewing tweets entirely before subtly reversing the decision shortly afterwards.

As for Threads, the app is available in over 100 countries — including the United Arab Emirates, Jordan, Lebanon, and Saudi Arabia — and has already been downloaded over 5 million times. Notably, the platform won’t be available in the European Union due to the complexities of complying with the region’s strict data protection regulations.

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NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

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neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.

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