News
Meta’s Twitter Competitor, Threads, Is Available Today
The new platform uses your Instagram login and allows 500-character text posts, as well as photos, videos, and links.
Threads, the Twitter competitor created by Facebook and Instagram parent company, Meta, has finally launched after months of rumors and leaks. The platform can be accessed from a desktop site at Threads.net or via iOS and Android apps.
Threads allows users to create Twitter-style text posts of up to 500 characters plus share photos and videos of up to five minutes as well as links. The app looks much like Twitter, including a minimal interface with options to like, comment, repost, and share content. Because Threads is closely linked to Instagram, users can log in with their existing credentials and easily follow the same people from that platform.

The main feed on Threads features recommended content and posts from followed profiles, while a filter system allows users to block out certain words and limit who can reply to their threads.

Meta has decided not to add Threads support for ActivityPub right now. The decentralized social networking protocol — used by Mastodon and others — would allow the transfer of information from Threads to other hosts, among other functions.
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“We believe this decentralized approach, similar to the protocols governing email and the web itself, will play an important role in the future of online platforms,” Meta explained. “Threads is Meta’s first app envisioned to be compatible with an open social networking protocol — we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use”.
The launch of Threads comes as Twitter users experience yet more drama. Elon Musk recently imposed a temporary rate limit for unverified users, limiting them to 600 daily post views. At one point, Twitter also blocked logged-out users from viewing tweets entirely before subtly reversing the decision shortly afterwards.
As for Threads, the app is available in over 100 countries — including the United Arab Emirates, Jordan, Lebanon, and Saudi Arabia — and has already been downloaded over 5 million times. Notably, the platform won’t be available in the European Union due to the complexities of complying with the region’s strict data protection regulations.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
