News

Meta’s Twitter Rival, Instagram Threads, Launches July 6

If you’ve been considering ditching Twitter, the new competitor might be just what you’ve been waiting for.

Published

3 years ago

July 4, 2023

meta's twitter rival, instagram threads, launches july 6

Meta’s hotly anticipated Twitter competitor, Instagram Threads, is expected to launch on July 6th, after tech sleuths noticed an Apple App Store listing for the new app, as well as an Android equivalent on Google’s Play Store.

As well as the new apps, Meta has now added a launch date ticker to their Instagram app, which can be activated by typing “threads” into the search box (plus several related keywords), causing a ticker icon to appear in the search bar, along with a link to what is expected to be the platform’s homepage The countdown ticker confirms the July 6th launch date, ending at 10 AM ET.

instagram threads mobile screens

The App Store and Google Play Store descriptions of the new Instagram Threads app show screenshots of how users can log in using their Instagram handles and views of an interface similar to Mastodon, Bluesky, and of course, Twitter. Like those platforms, Threads will allow users to follow and connect with their favorite creators and other users who love the same things or share similar opinions.

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Last month, Meta explained that Instagram Threads would integrate with the decentralized social media protocol ActivityPub, with one of the executives noting, somewhat controversially: “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run,” which sparked a humorous exchange that led to a potential cage match fight between Mark Zuckerberg and Elon Musk.

In response to the news of the launch of Instagram Threads, Elon Musk issued a handful of tweets concerning the amount of user data that Meta’s apps would collect. However, it should be noted that Instagram’s existing app already has access to the same dataset.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

7 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.