News
Maserati’s New Grecale SUV Arrives In The UAE
The Italian car maker’s premium all-wheel drive vehicle boasts a wide selection of options and configurations.
Maserati’s new SUV — the Grecale — offers multiple engine types and capacities, from powerful internal combustion powertrains to hybrids. The premium Italian vehicles offer first-class driving dynamics and feature eight-speed automatic transmissions, all-wheel drive, and a variety of selectable drive modes, including Comfort, GT, Sport, Corsa, and Off-Road.

In the near future, a full-electric version of the Grecale will be released, known as the Folgore. However, at present, three models of the Grecale will be available in UAE showrooms:
- The GT, powered by a four-cylinder engine with mild hybrid assistance delivering 300 horsepower.
- The Modena, boasting a more powerful 330hp hybrid engine.
- The Trofeo, a high-performance model featuring a 3.0L,530hp (petrol) V6 based on the unit fitted to the Maserati MC20.
Jad Elias, Vice President of Maserati, Al Tayer Motors, said: “We are really excited to hand over the first batch of the all-new Grecale vehicles to our customers. We are sure they will enjoy the exceptional driving experience offered by this sporty, stylish, and compact SUV and look forward to seeing them in growing numbers on our roads soon”.

Hamdy Elshantoury, General Manager of Maserati Middle East & Africa, was equally excited at the arrival of the Grecale: “Maserati continues to accelerate audaciously into a brave new future with revolutionary new cars, innovations, and exclusive projects. The all-new Grecale SUV embodies Maserati’s all-Italian audacity in making luxury and exceptional performance part of the daily routine, transforming every journey into a unique driving experience”.
Also Read: Futuristic Electric Self-Driving Trucks Are Coming To The UAE
The new Maserati SUV will be available from Al Tayer Motors and Premier Motors and comes with a three-year, unlimited kilometer warranty and a three year or 45,000 kilometer service package, which extends to 60,000 kilometers on the Trofeo.
News
EDT&Partners Buys eFlow To Bolster AI Learning Push
The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.
EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.
EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.
“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.
eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.
The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.
Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.
Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data
The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.
eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.
The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.
