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Futuristic Electric Self-Driving Trucks Are Coming To The UAE
Startup Einride is about to begin its expansion into the Middle East.
Einride, a Swedish startup and pioneer in electric autonomous freight transport, is expanding into the Middle East. The move follows a collaboration agreement with the government of the United Arab Emirates to accelerate the transition to sustainable logistics and shipping.
Founded in 2016, Einride has a grand vision to decarbonize the freight industry by developing an entire ecosystem of electric and autonomous vehicles, charging stations, and connectivity networks.

The Scandinavian firm is already operating in Europe and the United States and will soon add over 550 km of its autonomous logistics ecosystem to Abu Dhabi, Dubai, and Sharjah. The project, known as Falcon Rise Grid, will encompass 2,000 electric trucks, of which 200 will be fully autonomous. Einride will develop the project over the next five years, which will include the installation of 500 charging points and other network hardware.

“This collaboration gets to the core of what Einride provides — the transformation to effective and sustainable shipping that is fully electric,” announced Einride founder and CEO, Robert Falck. The startup, which has already partnered with the likes of Coca-Cola and Oatly, says its clients have reduced emissions by up to 95% while staying competitive.
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The UAE’s Falcon Rise Grid project follows a series of expansions for Einride over the past year, including Germany, Benelux, and the UK. In 2019 the company became the first to deploy an autonomous electric vehicle on a public road in Sweden, and in 2022, received approval to do the same in the United States.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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