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Instagram Attempts To Dispel Shadowbanning Conspiracies
The Meta-owned company wants creators to better understand how the platform’s algorithms work.
A new blog post by Adam Mosseri — Instagram’s top exec — has offered some of the most detailed explanations about how the platform’s algorithm ranks various recommended content in a bid to dispel conspiracy theories concerning shadowbanning.
“Instagram doesn’t have a singular algorithm that oversees what people do and don’t see on the app,” explained Mosseri in his post. Instead, the executive explained that there are several algorithms and ranking systems working behind the scenes of the Explore, Reels, Stories, and Search sections of the app, with each using different signals for cues as to whether a creator or piece of content should be offered for a viewer’s perusal.
Regarding the order of posts in a user’s main feed, the algorithm uses past viewing activity to determine what to show next, as well as “closeness” and “how likely you are to be connected as friends or family”. On the other hand, Explore recommendations are primarily driven by “posts you’ve liked, saved, shared, and commented on in the past” but are more likely to come from creators or accounts the user has never interacted with.
One of the most interesting parts of Mosseri’s blog post is about “addressing shadowbanning”. Mosseri admits there isn’t a universal definition for the term but acknowledges that some creators “use the term to imply that a user’s account or content is limited or hidden without a clear explanation or justification”. Mosseri says that Instagram is working hard to increase transparency around when content or accounts are hidden from the platform’s recommendations.
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Mosseri notes that the “account status” feature will alert users if their content or entire account is considered “ineligible” for recommendations and that an appeals process is also available. While this isn’t the first time Instagram has addressed shadowbanning, there has been a noticeable shift in how the company talks about the topic.
The new details from Adam Mosseri’s blog underscore just how vital algorithm recommendations are to Instagram’s operation. Meta chief Mark Zuckerberg has even said that his goal is to transform both Instagram and Facebook into “discovery engines” focused on recommendations rather than posts from friends.
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Google To Launch AI Hub In Saudi Arabia, Aiming For $71B GDP Boost
The tech giant also plans to develop local AI solutions, and train regional talent to foster innovation and entrepreneurship.
Google has announced plans to set up a cutting-edge artificial intelligence (AI) hub in Saudi Arabia, a move aimed at accelerating technological growth and economic development across the wider gulf region. The ambitious project aligns with Saudi Arabia’s Vision 2030, an initiative that champions technology and innovation as central to economic diversification away from the oil industry.
According to Google, the hub has the potential to contribute as much as $71 billion to Saudi Arabia’s economy. The initiative will likely speed up the adoption of AI across industries such as healthcare, retail, and financial services — not only within Saudi Arabia but also throughout the wider MENA region and beyond.
Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), highlighted the importance of the project for the Kingdom: “This partnership demonstrates PIF’s dedication to fostering an AI-friendly environment through investments in human capital and technology, upskilling thousands with cutting-edge tools to support our sustainable and innovative infrastructure goals,” he explained. Al Rumayyan also emphasized that Saudi Arabia’s combination of sector knowledge and long-term investment strategies makes it an ideal environment for global technology partnerships.
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A central aim of Google’s initiative is nurturing local talent. The AI hub will offer a range of training, research, and collaboration opportunities for developers, researchers, and entrepreneurs within Saudi Arabia. Google envisions training “millions” of people, helping to create a robust innovation ecosystem that supports entrepreneurship and ensures economic benefits reach all segments of society.
As international technology giants increasingly look to develop solutions tailored to regional needs, Google’s initiative reflects a progressive approach that leverages the strengths of local markets. With the potential to inject billions into the economy and strengthen digital capacities, Saudi Arabia could soon emerge as a prominent center for AI innovation in the Middle East.
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