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Saudi Arabia’s NOMU Secures $5 Million For Expansion Plans

The FoodTech startup will use the capital to enter new markets across the MENA region and, eventually, Pakistan and Sub-Saharan Africa.

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saudi arabia's nomu secures $5 million for expansion plans
NOMU

NOMU, the Saudi Arabian food technology startup, has raised $5 million in seed funding that will allow the company to expand further into the Middle East and across North Africa, reaching over 50 cities by 2025.

The Riyadh-based startup received investments from DIV Capital, Core Vision, Shurfah, and Purity for Information Technology. As well as investing in new technology, NOMU will use the funding to grow its business-to-business services across the MENA region’s hotel, restaurant, and cafe sectors.

“NOMU is committed to revolutionizing the FoodTech supply chain, providing greater convenience and efficiency for businesses in the Mena region,” explained Shehab Mokhtar, co-founder, and chief executive of NOMU.

Shehab Mokhtar established NOMU in 2022 alongside Yassir El Ismaili, Salman Attieh, and Ahmed Eldemerdash. The NOMU platform helps to streamline food industry inventory sourcing, financing, storage, and delivery, helping hotels and restaurants run more efficiently. The startup has also launched an app for families to purchase groceries.

So far, NOMU has partnered with key players such as Savola and Procter & Gamble and recorded 10x revenue growth over the last 12 months.

Also Read: Dubai Plans 100,000 Square Foot AI & Web 3.0 Campus

The company’s success comes at a time when Saudi Arabia is pushing itself as a global hub for emerging technology as part of its grand “Vision 2030” program. The Kingdom was the second-most funded MENA country after the UAE last year, attracting nearly $1 billion in investments as the government attempts to pivot the economy away from its reliance on the oil industry.

Although FinTech was the “industry of choice” for angel investors in Saudi Arabia last year, food and beverage startups like NOMU accounted for the second-most funded industry, raising a substantial $187 million.

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Google To Launch AI Hub In Saudi Arabia, Aiming For $71B GDP Boost

The tech giant also plans to develop local AI solutions, and train regional talent to foster innovation and entrepreneurship.

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google to launch ai hub in saudi arabia aiming for $71 billion gdp boost
Saudi Arabian Public Investment Fund (PIF)

Google has announced plans to set up a cutting-edge artificial intelligence (AI) hub in Saudi Arabia, a move aimed at accelerating technological growth and economic development across the wider gulf region. The ambitious project aligns with Saudi Arabia’s Vision 2030, an initiative that champions technology and innovation as central to economic diversification away from the oil industry.

According to Google, the hub has the potential to contribute as much as $71 billion to Saudi Arabia’s economy. The initiative will likely speed up the adoption of AI across industries such as healthcare, retail, and financial services — not only within Saudi Arabia but also throughout the wider MENA region and beyond.

Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), highlighted the importance of the project for the Kingdom: “This partnership demonstrates PIF’s dedication to fostering an AI-friendly environment through investments in human capital and technology, upskilling thousands with cutting-edge tools to support our sustainable and innovative infrastructure goals,” he explained. Al Rumayyan also emphasized that Saudi Arabia’s combination of sector knowledge and long-term investment strategies makes it an ideal environment for global technology partnerships.

Also Read: Top Free AI Chatbots Available In The Middle East

A central aim of Google’s initiative is nurturing local talent. The AI hub will offer a range of training, research, and collaboration opportunities for developers, researchers, and entrepreneurs within Saudi Arabia. Google envisions training “millions” of people, helping to create a robust innovation ecosystem that supports entrepreneurship and ensures economic benefits reach all segments of society.

As international technology giants increasingly look to develop solutions tailored to regional needs, Google’s initiative reflects a progressive approach that leverages the strengths of local markets. With the potential to inject billions into the economy and strengthen digital capacities, Saudi Arabia could soon emerge as a prominent center for AI innovation in the Middle East.

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