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Checkout.com Uses AI To Boost eCommerce Acceptance Rates

Intelligent Acceptance leverages the company’s global data network to increase acceptance rates, lower fees, and improve merchant’s profits.

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checkout.com uses ai to boost ecommerce acceptance rates
Checkout.com

Global payments solution provider, Checkout.com, has launched a new feature called Intelligent Acceptance. The system uses an AI-powered optimization engine that can monitor billions of transactional data points, with early beta testing showing a 9.5% average improvement in checkout acceptance rates.

“We believe in abstracting complexity for businesses and empowering them to optimize their payments with ease. Machine learning enables us to […] leverage our expansive global transaction data to provide real-time insights. Meanwhile, an adaptive AI-powered payments engine constantly optimizes acceptance rates, unlocking more revenue, saving time, and offering greater cost controls,” says Meron Colbeci, Chief Product Officer at Checkout.com.

False declines — legitimate transactions mistaken for fraud attempts and subsequently blocked — are a $50.7 billion problem globally. Intelligent Acceptance can route card payments through the system much more smoothly, using continuous adaptation while leveraging Checkout.com’s global network and direct relationships with card acquirers to deliver incremental improvements.

Also Read: A Guide To Digital Payment Methods In The Middle East

Intelligent Acceptance can also drive down a merchant’s costs by dynamically routing transactions to the network with the lowest fees. Furthermore, if a transaction requires 3DS authentication, data can be automatically added to a payment request to ensure compliance.

The launch of Intelligent Acceptance comes as business leaders seek new ways to drive revenue and improve cost efficiencies to reconcile increased expenses. Research conducted by Checkout.com in partnership with Oxford Economics recently revealed that up to 25% of consumers abandoned an online purchase due to too much checkout friction, resulting in significant lost revenue for merchants.

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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.

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adobe teases new ai editing tools and updates in premiere pro
Adobe

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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