News

Dubai-Based Startup Alfii Raises $2.5 Million In Seed Funding

The significant investment will be used to build new engineering solutions for the company’s FinTech-powered human resource automation platform.

Published

3 years ago

July 6, 2023

Nour Nasir

Alfii

After launching in November 2022, Dubai-based startup Alfii has raised $2.5 million in pre-seed funding as the company seeks to expand its team and develop its product offering.

Alfii is a cloud-based HR automation platform where users can set up a company profile, invite employees, and begin managing documents, employee data, payroll, and more.

The latest funding round was overseen by US-based venture capital company Preface Ventures, as well as Dubai-based Aditum Ventures, Kayan Ventures, and Wayfinders.

“With Alfii’s all-in-one software suite, companies will be able to better understand and manage their human capital resources while improving the user experience for employees with features like digital-to-cash remittances, benefits selection,” says Farooq Abbasi, general partner of Preface Ventures.

With funding now secured, Alfii plans to build a suite of payroll features to provide users with “smarter, faster ways to manage payroll and salary disbursements, drastically simplifying a process that is typically tedious and time-consuming for HR owners,” the company explained.

Also Read: Saudi Arabia’s NOMU Secures $5 Million For Expansion Plans

“We are looking to build the next generation of this product class, and we are building it entirely in-house – which means we need to bring on world-class talent to grow our business and better serve our customers,” added Yousef Albarqawi, Alfii co-founder and chief executive.

The tech startup plans to gradually introduce a whole suite of new features for HR processes, including onboarding, time-tracking, and leave management. Eventually, the Alfii platform will cover the entire employee life cycle.

Since its launch, more than 250 businesses have signed up to Alfii in the MENA region. Customers are currently spread across countries, including Egypt and Saudi Arabia, with the UAE comprising the bulk of the customer base.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.