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Digital Banking App Pyypl Is Now A Visa Principal Member
The fast-growing fintech is now officially able to issue prepaid Visa cards from its UAE base, paving the way for further international expansion.
UAE-based personal finance app Pyypl (pronounced “people”) has announced a Principal License Membership and Strategic Framework Agreement with international card issuer Visa. The license enables the fintech company to directly issue prepaid Visa cards, paving the way for further expansion across the Middle East and Africa (MEA).
Pyypl is already one of the fastest-growing MEA fintechs and is on a mission to become the region’s leading “one-stop fintech ecosystem”. Powered by 100% in-house-built technology, the company’s app offers banking and payment services to hundreds of thousands of financially underserved users across Africa and the Middle East.
Pyypl’s Strategic Framework Agreement with Visa is significant, as it recognizes the license approval process in other markets that the fintech company plans to enter. With support from local regulators, Pyypl can now offer internationally accepted virtual and physical prepaid cards, as well as instant user-to-user transfers and remittances to 80 countries.
Also Read: A Guide To Digital Payment Methods In The Middle East
Antti Arponen, CEO and co-founder of Pyypl commented: “We are excited to announce our partnership with Visa. Our payments ecosystem has multiple benefits for Visa and will accelerate the provision of financial services to the vast population of underserved digital natives in the region. Working closely with Visa and local regulators in new markets, we are focused on growing Pyypl’s presence and contributing to advancing financial inclusion across the region”.
“We are delighted to welcome Pyypl to our mission of advancing financial inclusion,” says Hasan Kazmi, VP, head of strategic partnerships and ventures – CEMEA, Visa. “We believe in empowering underbanked consumers by providing them with innovative, secure payment solutions. This not only gives them access to the digital economy but also helps them thrive in this increasingly digital age”.
News
Altegio Expands To UAE, Driving Digital Transformation For Local Businesses
The company aims to enhance efficiency for local service businesses, aligning with the UAE’s ambitious digital economy plan for 2031.
Altegio, a digital business ecosystem featuring sophisticated online booking and management solutions, has announced its entry into the UAE market, aiming to enhance operational efficiency and accelerate digital adoption for local enterprises.
This expansion also complements the UAE’s Digital Economy Strategy, which aims to increase the digital economy’s share in the nation’s non-oil GDP to over 20% by 2031. Projections indicate the UAE’s digital sector could contribute an estimated $140 billion by 2032, highlighting the region’s commitment to fostering a modern, tech-driven economy.
Altegio’s platform offers over 30 distinct management tools that automate as much as 80% of routine business operations. Its suite of services includes online booking options, a customizable mobile app, robust financial and inventory management, analytics, SMS and email marketing, and a customer loyalty program.
Altegio’s key differentiator lies in its customer-focused approach to business automation. Unlike many platforms that redirect customers to external sites, potentially exposing them to competitor services, Altegio’s booking system is embedded directly within each company’s own ecosystem. This prevents “cannibalization” of clients and enhances customer loyalty by maintaining a consistent, secure experience.
Also Read: Google Launches Largest AI Initiative In The MENA Region
“Our expansion into the UAE is a strategic move that aligns with the country’s ambitious digital transformation agenda,” explained Yri Petrou, Managing Partner at Altegio. “We are excited to support UAE businesses in embracing digital transformation across their operations. By providing a comprehensive suite of business automation tools, we aim to not only accelerate operational efficiency but also redefine how businesses engage with customers”.
Founded in 2022, Altegio operates as a network of independent firms with offices in the UAE, Brazil, Hungary, Cyprus, Armenia, and several other nations. Each regional hub integrates local partners and technologies to enhance Altegio’s core offerings. The company’s impact includes an annual gross merchandise volume (GMV) of $1 billion, a client base of over 10,000 across 89 countries, and more than 4 million bookings each month on its platform.