News

You Can Now Delete Threads And Keep Your Instagram Account

Instagram’s head, Adam Mosseri, announced the update, which allows users to delete a Threads profile without affecting their Instagram account.

Published

3 years ago

November 14, 2023

Nour Nasir

you can now delete threads and keep your instagram account

Meta’s micro-blogging platform Threads, a rival to Elon Musk’s X, went live in July and has already gained popularity. However, users have complained about several missing features, not least of which is that the site only lets you remove your profile by completely deleting your main Instagram account.

Now, Instagram head Adam Mosseri has announced a much-requested update that rectifies the issue, allowing users to delete their Threads profiles without interfering with their Instagram accounts. The update can be accessed by going to Settings > Account > Delete or Deactivate Profile. There, users can select delete to completely remove their Threads account.

Threads is also rolling out another update that gives users more control over who can view their posts across Meta’s other social platforms. Currently, posts on Threads also appear on Instagram and Facebook, but you’ll soon be able to opt out by accessing the Privacy section in the Settings menu.

Also Read: Top E-Commerce Websites In The Middle East In 2023

Threads has recently been criticized for excessive data collection — a concern shared by users of Meta’s other apps. Despite a record-breaking July 2023 launch that made it the fastest app to reach 100 million downloads, the platform has also struggled with user retention.

Meta CEO Mark Zuckerberg explained to employees that the company was focused on improving user retention. “Obviously, if you have more than 100 million people sign up, it would be awesome if all of them or even half of them stuck around. We’re not there yet, ” he said.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.