News
You Can Now Delete Threads And Keep Your Instagram Account
Instagram’s head, Adam Mosseri, announced the update, which allows users to delete a Threads profile without affecting their Instagram account.
Meta’s micro-blogging platform Threads, a rival to Elon Musk’s X, went live in July and has already gained popularity. However, users have complained about several missing features, not least of which is that the site only lets you remove your profile by completely deleting your main Instagram account.
Now, Instagram head Adam Mosseri has announced a much-requested update that rectifies the issue, allowing users to delete their Threads profiles without interfering with their Instagram accounts. The update can be accessed by going to Settings > Account > Delete or Deactivate Profile. There, users can select delete to completely remove their Threads account.
Threads is also rolling out another update that gives users more control over who can view their posts across Meta’s other social platforms. Currently, posts on Threads also appear on Instagram and Facebook, but you’ll soon be able to opt out by accessing the Privacy section in the Settings menu.
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Threads has recently been criticized for excessive data collection — a concern shared by users of Meta’s other apps. Despite a record-breaking July 2023 launch that made it the fastest app to reach 100 million downloads, the platform has also struggled with user retention.
Meta CEO Mark Zuckerberg explained to employees that the company was focused on improving user retention. “Obviously, if you have more than 100 million people sign up, it would be awesome if all of them or even half of them stuck around. We’re not there yet, ” he said.
News
Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”
Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.
Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.
Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.
The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.
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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.
Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.
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