News

Zoom Launches Intelligent Director Feature For Zoom Rooms

The AI-powered solution enhances connections and optimizes conference room experiences using multiple cameras.

Published

3 years ago

July 5, 2023

Nour Nasir

Zoom

Popular video meeting app Zoom has just announced a new feature, Intelligent Director, for improved hybrid meetings within Zoom Rooms. The technology uses multiple cameras combined with AI algorithms to display the best image and angle of meeting participants.

“As more people return to the office, it’s no longer enough to deliver the best remote worker experience; every business needs a solution to deliver the best hybrid meeting experience,” explained Smita Hashim, chief product officer at Zoom. “Even with some employees in the office, oftentimes other team members are dispersed, so meeting equity and inclusion become more important than ever. Intelligent Director is the solution that can bring employees together, regardless of location, so they can truly connect face-to-face”.

Intelligent Director will allow greater clarity for remote participants, even in large conference rooms, and help to avoid the “bowling alley effect” by sending streams to the gallery view of the Zoom Meeting. The AI-enhanced tech can frame up to 16 participants and is an evolution of the company’s existing Smart Gallery feature.

zoom intelligent director feature

For larger meeting spaces, participants can often be hidden when only using a single camera, so Intelligent Director’s multi-camera configuration was designed to enable meeting equity for everyone in a conference, even if they move or turn their heads.

Also Read: Checkout.com Uses AI To Boost eCommerce Acceptance Rates

Intelligent Director has been made possible through support from Zoom’s hardware partner ecosystem, which includes industry heavyweights including Apple, Dell, HP, Intel, and Logitech.

Whether or not remote working has a future after the pandemic, video conferencing continues to prove a vital communication tool for keeping employees and teams connected, and continuous feature enhancements are a way for Zoom to maintain its position as a market leader.

Related Topics:Artificial Intelligence Zoom

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News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

4 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.