Instagram Tops 3B Users And Pushes New Reels & UI Tweaks

Instagram has crossed 3 billion monthly users, making it Meta’s third app to reach the milestone after Facebook and WhatsApp. CEO Mark Zuckerberg and Instagram head Adam Mosseri confirmed the figure this week, underlining Meta’s dominance in social platforms.

It’s hard to overstate the significance of that massive user count. Three billion monthly logins is more than a third of the global population. With Meta’s apps blocked in China and many regions still offline, the figure suggests over half of the connected world uses Instagram.

Reels In Focus

To mark the occasion, Instagram is testing a feature that shows which topics the Reels algorithm believes you’re interested in. Users can add, remove, or mute categories to shape their feed. Most may leave the system untouched, but it offers a manual lever for those who want it.

Instagram is also shifting its navigation. Direct Messages moves down to the bottom bar alongside Home and Reels, while the create button shifts to the top left and search nudges right. The redesign reflects where users spend most of their time.

Also Read: How To Find & Cancel Pending Instagram Requests

Next Moves

Reels is already the app’s most used feature. Instagram has tested defaulting to Reels in some regions and on iPad, though for now the main feed still opens first. A full switch feels only a matter of time.

At 3 billion users, the platform is more than Meta’s third giant app — it’s another example of the company scaling compulsive behavior to a global audience.