News
Instagram Tops 3B Users And Pushes New Reels & UI Tweaks
After hitting the significant milestone, the Meta-owned platform is adding new Reels controls and a navigation bar redesign.
Instagram has crossed 3 billion monthly users, making it Meta’s third app to reach the milestone after Facebook and WhatsApp. CEO Mark Zuckerberg and Instagram head Adam Mosseri confirmed the figure this week, underlining Meta’s dominance in social platforms.
It’s hard to overstate the significance of that massive user count. Three billion monthly logins is more than a third of the global population. With Meta’s apps blocked in China and many regions still offline, the figure suggests over half of the connected world uses Instagram.
Reels In Focus
To mark the occasion, Instagram is testing a feature that shows which topics the Reels algorithm believes you’re interested in. Users can add, remove, or mute categories to shape their feed. Most may leave the system untouched, but it offers a manual lever for those who want it.
Instagram is also shifting its navigation. Direct Messages moves down to the bottom bar alongside Home and Reels, while the create button shifts to the top left and search nudges right. The redesign reflects where users spend most of their time.
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Next Moves
Reels is already the app’s most used feature. Instagram has tested defaulting to Reels in some regions and on iPad, though for now the main feed still opens first. A full switch feels only a matter of time.
At 3 billion users, the platform is more than Meta’s third giant app — it’s another example of the company scaling compulsive behavior to a global audience.
News
Deezer Says AI Tracks Now Make Up 44% Of Uploads
The streamer says nearly 75,000 AI-made songs now hit its platform each day, even as those tracks account for just 1% to 3% of plays.
AI-generated music is becoming a real headache for music platforms, according to Deezer. The streaming service says it now receives nearly 75,000 AI-made tracks a day, equal to about 44% of all daily uploads to the platform.
The figure is up sharply from 10,000 daily AI uploads when Deezer launched its detection tool back in January 2025. The jump shows how quickly products such as Suno and Udio have made song creation cheap, fast, and easy to scale.
Despite the volume, Deezer says AI tracks still only account for 1% to 3% of total streams. The music gets few human listeners, but upload pressure is rising. The company says it is also seeing more “fraudulent” submissions.
Its response so far has been practical. Deezer has removed AI-generated songs from recommendation systems, demonetized them, and stopped storing high-resolution versions of those files.
The company also says it’s the only streaming platform currently tagging AI-generated tracks at scale, using that claim to position its moderation tools as a wider industry model.
“AI-generated music is now far from a marginal phenomenon and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artist’s rights and promote transparency for fans,” CEO Alexis Lanternier said in a blog post.
Deezer has started licensing the detection technology to other companies, turning an internal control system into a commercial product. It says the tool can already identify music created with Suno and Udio, and can be extended to other generators if training data is available.
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The company is also working on detection methods that would not require training datasets, a harder technical step that could widen coverage as new music models appear.
Rivals are taking mixed approaches. Spotify has rolled out policies aimed at curbing AI music. Apple Music is asking artists and labels to disclose AI-made tracks. Qobuz has begun automated labeling, while Bandcamp has banned AI music outright.
For now, Deezer’s numbers suggest the real issue is not listener demand. It’s supply.
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