News
Google Adds Arabic AI Music Creation For Ramadan
Lyria 3 brings 30-second Arabic tracks and AI greeting cards to Gemini as Google targets seasonal digital engagement.
Google has released Lyria 3, its latest generative music model from DeepMind, in Arabic beta worldwide through Gemini, with mobile access rolling out over the next few days.
The update lets users create 30-second tracks by typing a simple prompt. A request such as “an upbeat, modern Arabic fusion track for Ramadan” produces a short composition within seconds, with optional lyrics or as an instrumental.
The Ramadan timing is deliberate, as Google is positioning Gemini as a tool for personalized audio greetings and quick-share content in Arabic. Alongside music, users can generate customized Ramadan greeting cards using NanoBanana, Gemini’s image generation and editing model, via a dedicated microsite available in English and Arabic.
Lyria 3 works in three ways. Users can generate tracks from text prompts describing a mood or theme. They can upload photos or videos and have Gemini compose lyrics and music to match the visuals. Each track comes with auto-generated cover art from NanoBanana and can be downloaded or shared by link.
Google is clear about the intent. “The goal of these tracks isn’t to create a musical masterpiece, but rather to give you a unique way to express yourself,” the company said.
All audio generated in the Gemini app is embedded with SynthID, Google’s watermarking technology for identifying AI-created content. Users can also upload a file and ask Gemini whether it was generated using Google AI, with the system checking for SynthID and applying its own detection methods.
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The model is designed for original output, not imitation. If a prompt names a specific artist, Gemini treats it as general stylistic inspiration and applies filters to avoid reproducing existing material.
For Google, the Arabic rollout signals a continued push to localize generative AI for regional audiences. As MENA markets accelerate digital adoption under programs such as Vision 2030, culturally tuned AI features are becoming a practical entry point for mass use.
News
NEOPAY Wants To Follow Merchants Across Channels And Borders
A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.
It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.
The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.
For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.
“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.
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NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.
The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.
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