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Meta Launches Ray-Ban Smart Glasses With Display & Neural Band
The company’s latest wearable adds a display for apps and alerts, paired with a Neural Band wrist controller. Launch is set for September 30 at $799.
Meta has revealed a new pair of Ray-Ban branded smart glasses featuring a built-in display and a wristband controller that reads hand gestures. CEO Mark Zuckerberg announced the device, called Meta Ray-Ban Display, at the Meta Connect 2025 conference, confirming it will go on sale September 30 for $799.
The glasses display apps, alerts and directions directly on the right lens. Control comes via the Meta Neural Band, a wristband using electromyography (EMG) to detect signals between the brain and hand during small movements. The band resembles a screenless Fitbit, offers 18 hours of battery life, and is water resistant.
Meta is pitching the device as its strongest consumer push so far toward hardware that doesn’t depend on Google’s or Apple’s ecosystems. While the company has invested heavily in VR, it now sees AI-powered smart glasses as a more direct way to reach users.
The Ray-Ban Display builds on Meta’s earlier smart glasses, developed with eyewear partner EssilorLuxottica, which have sold in the millions. Like those models, the new glasses include an AI assistant, plus cameras, speakers and microphones. The addition of a display broadens what the glasses can do: users can access Meta apps such as Instagram, WhatsApp and Facebook, see directions and live translations.
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Reports of the device surfaced earlier this week after a leak, with media outlets noting its internal codename Hypernova. The product is notably less advanced than Meta’s Orion prototype shown at Connect 2024, which featured full AR lenses and eye tracking. That device remains years away from consumer release.
Zuckerberg argued the advantage lies in being first to ship something consumers can actually buy, even if competitors like Apple and Google are expected to follow with their own smart glasses. Tight integration with existing mobile operating systems could give those rivals a significant edge despite Meta’s early move.