News

Fiverr Cuts 250 Jobs In Shift To “AI-First Company” Strategy

The gig-economy platform will cut 30% of its staff in the upcoming pivot, citing productivity gains from automation and a flatter structure.

Published

1 year ago

September 17, 2025

Nour Nasir

fiverr cuts 250 jobs in shift to ai-first company strategy

Fiverr is laying off 250 employees — around 30 percent of its workforce — as the gig-economy platform pivots to an AI-first company. CEO Micha Kaufman announced the move in an essay posted to X, describing it as a shift back toward a startup-style operation with fewer management layers.

https://t.co/sK49CxkLsT

— Micha Kaufman (@michakaufman) September 15, 2025

Kaufman said the cuts reflect a new operating model: “An AI-first company that’s leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers,” he wrote. Fiverr has already deployed AI in customer support and fraud detection, reducing its need for headcount to maintain core services.

Hints that Fiverr might use AI to justify layoffs surfaced earlier this year. In a May interview with CBS News, Kaufman advised employees to “automate 100 percent” of their work with AI, while arguing they would still be needed for judgment calls and non-linear thinking. That advice has not shielded Fiverr’s own staff from redundancy.

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Fiverr’s announcement follows a wider pattern across the tech sector in 2025, with companies citing AI to rationalize job cuts. Duolingo declared its intention to become “AI-first” back in April, and Workday announced plans in February to cut 1,750 positions — far more than Fiverr but driven by the same pivot toward automation.

For affected employees, the outcome is familiar: fewer people left to shoulder more work. For Fiverr, the gamble is betting that automation will keep it competitive in a crowded gig-work market where platforms are racing to integrate artificial intelligence.

Related Topics:Artificial Intelligence Fiverr

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New Disney+ Streaming App Has Officially Launched In The UAE

The app’s recommendations now factor in what’s popular in the UAE, and a dedicated Junior Mode gives kids their own corner of Disney+.

Published

18 hours ago

October 9, 2026

Dana Saadeh

Disney

A new Disney+ app has officially launched in the UAE, and subscribers can now keep watching their favorite titles when they travel. Disney+ says access extends across supported markets in Europe, the United States and beyond.

The app is built around a dynamic homepage and simpler navigation, with recommendations drawn from each customer’s viewing habits and what’s popular in the UAE. Content from Hulu and ESPN is now easier to find alongside Disney+’s own library, the company says. Audio and subtitles come in up to 25 languages, and supported devices get high-quality video and sound.

For families, the app includes Junior Mode, a dedicated, simplified version of Disney+ for younger viewers, built around age-appropriate shows and movies. It sits alongside existing controls such as PIN-protected profiles, customizable content ratings and account notifications when a profile is changed.

The catalog still spans Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and FX. Returning series include Season 8 of “The Kardashians,” Season 23 of “Grey’s Anatomy” and Season 38 of “The Simpsons”. Also on the service are the second season of International Emmy and BAFTA Award-winning series “Rivals,” comedy “Only Murders in the Building,” Walt Disney Animation Studios’ “Zootropolis 2” and 20th Century Studios’ “Send Help”.

Also Read: Best Video Streaming Services In The Middle East

Marvel Television’s “VisionQuest” is on the way, and Disney’s live-action “Moana” is due later this autumn. Beyond Hollywood, the Turkish title “Halef” is coming to the platform alongside a lineup of Korean entertainment: Korean-Japanese romantic comedy “Merry Berry Love” is streaming now, and “The Remarried Empress” arrives November 4.

Existing subscribers will be prompted to download the new app and sign in with their current credentials, with on-screen steps covering account confirmation and profile setup. Subscriptions start at AED 49.99 per month and can be canceled at any time.

For UAE subscribers planning to travel, the update will likely be well received, but Disney has left one question open. It confirms Europe and the United States as supported markets but doesn’t yet say which others fall under and beyond.