News

COTU Ventures Launches $54M MENA Startup Investment Fund

The industry-agnostic fund focuses on supporting founders from the inception of their idea through to post-product launch.

Published

2 years ago

February 28, 2024

Nour Nasir

COTU Ventures

COTU Ventures, which stands for Champions of the Underdog, has announced that it has raised $54 million to invest in what it calls “extraordinary founders” in the MENA region.

In a philosophy that explains the firm’s unique name, COTU will help startups at the earliest stages of their journeys, investing at the pre-seed and seed stages, where founders often have difficulty attracting attention from backers.

“I’ve been a part of the regional ecosystem since 2008, and it’s come a long way since then,” explained Amir Farha, founder and GP of COTU Ventures. “Saudi Arabia has opened up internationally, and governments have been driving policies and investment to activate the technology sectors of their local economies. We have a growing young population of tech-savvy, digitally connected consumers with substantial spending power. When you combine this with remarkably low customer acquisition costs and some of the highest revenues per user, there has never been a better and more profitable time to invest in the region than today”.

The fund from COTU is industry-agnostic and instead focuses on identifying and supporting the most talented founders from inception to post-launch. So far, the firm has invested in over 20 early-stage startups, including mortgage platform Huspy, UAE-based ResTech company Supy, and Sirdab, a leading Saudi storage and warehouse management platform.

Also Read: The Cloud Secures $12M For GCC And European Expansion

“Our partnership with COTU Ventures has been a cornerstone of Sirdab’s journey,” enthused Naif Alzahri, the startup’s founder. “Amir and the entire COTU team have contributed a wide array of expertise that has significantly enhanced our strategic, technical, and operational frameworks. Their unique approach to collaboration is rare to find [and the] foundation of trust and mutual understanding not only highlights the extraordinary nature of our relationship with COTU but also makes us eternally grateful for their support”.

COTU’s distinctive approach is rooted in the conviction that an individual’s early years serve as a barometer for their potential success as an entrepreneur. The firm believes there is a profound impact from decisions made during a startup’s infancy, and to that end equips founders with valuable resources, perspectives, and connections to better navigate their entrepreneurial journeys.

News

LUVED Is A New Curated Preloved Marketplace For The UAE

Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.

Published

12 hours ago

June 16, 2026

Joanna Melki

luved is a new curated preloved marketplace for the uae

Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.

The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.

Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.

An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.

Also Read: Logitech’s New Folding Mouse Is Designed For Work On The Go

“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.

The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.