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The Cloud Secures $12M For GCC And European Expansion
The startup is affiliated with Abu Dhabi’s Hub71, and has ambitious plans to evolve the global food tech sector.
The Cloud, a startup in the food technology sector affiliated with Abu Dhabi’s Hub71, has revealed the successful initial closure of its Series B funding round, securing $12 million out of its total target of $30 million with the help of Aluna Partners and a fresh investment from MENA Moonshots.
The Cloud has also initiated a strategic takeover of KBOX, a leading food tech startup based in the UK. The move gives The Cloud access to an additional 200 UK establishments, and the firm also has ambitious plans to reshape the virtual dining domain across the UAE, the broader GCC region, and Europe.

Georges Karam, CEO of The Cloud, was enthusiastic about the funding round, stating: “Our Series B funding and the KBOX acquisition reinforce our position as innovators in the global food tech landscape. Having raised a total of $22 million, we are now focused on enhancing our market presence in the UAE and beyond”.
Meanwhile, Stefano Sciacca, Managing Director at Aluna Partners, added, “The online food delivery market is a megatrend that is here to stay. We believe that The Cloud will gain significant market share in the UK market through the acquisition of KBOX. Having looked at many food tech business models, we believe The Cloud is emerging as a global market leader and are excited to support such a fast-growing venture”.
Also Read: Fintech In The UAE Is Set To Add $900 Per Capita By 2030
The additional capital secured from the Series B financing will play a pivotal role in expediting growth for The Cloud, which already boasts a strong presence in seven countries and 91 cities, coupled with aspirations to extend to 8,000 locations by the close of 2027.
The Cloud is now on course for a dual listing in Abu Dhabi and Riyadh, heralding a new phase of expansion for the virtual chain in the EMEA region. As the company progresses along this growth trajectory, it remains committed to revolutionizing the global dining landscape, empowering restaurateurs, and setting new standards for excellence and innovation in the food sector.
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For etisalat, More Bandwidth Is A Matter Of Digital Sovereignty
The etisalat group plans to expand its international capacity from 20 Tbps to more than 500 Tbps by 2030, with new routes designed for speed and resilience.
By 2030, etisalat group plans to lift its international connectivity capacity to more than 500 terabits per second (Tbps), more than 25 times the 20 Tbps it has today. The group presented the expansion as preparation for rising AI demand and an important move for the UAE’s digital sovereignty.
His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, witnessed the launch of the project, which covers the UAE and international markets. Sheikh Mansour is also Chairman of the Emirates Investment Authority, etisalat group’s main shareholder.
He emphasized the role of coordinated national efforts in advancing the UAE’s AI and digital economy ambitions. “AI is a central pillar in our development journey moving forward,” he said, adding that developing the country’s digital capabilities would empower every institution, public and private, to build and innovate with AI “at the scale the coming decade will demand”.
“This project reflects our conviction that the UAE should not simply adopt AI, but govern it and build with it,” said H.E Jassem Mohamed Bu Ataba Alzaabi, Chairman of etisalat group. “That requires digital infrastructure at a scale that would prepare us for the future”. He cast greater international connectivity as a strategic answer to the challenges of processing and moving data globally.
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Beyond raw bandwidth, the expansion will introduce new connectivity routes intended to improve reliability and efficiency, and Alzaabi tied them directly to the sovereignty goal. “Delivered through diversified routes and low-latency design, the project is set to keep the country’s connection to the global digital economy fast, direct and resilient, while ensuring the UAE’s digital sovereignty,” he said.
He also linked the plan to the group’s 50-year commitment to building infrastructure for the nation. The announcement didn’t mention what the expansion will cost. Nor did it name the new routes or say who will build them, the details that would show what digital sovereignty means in practice.
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