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The Cloud Secures $12M For GCC And European Expansion

The startup is affiliated with Abu Dhabi’s Hub71, and has ambitious plans to evolve the global food tech sector.

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the cloud secures $12 million for gcc and european expansion
The Cloud

The Cloud, a startup in the food technology sector affiliated with Abu Dhabi’s Hub71, has revealed the successful initial closure of its Series B funding round, securing $12 million out of its total target of $30 million with the help of Aluna Partners and a fresh investment from MENA Moonshots.

The Cloud has also initiated a strategic takeover of KBOX, a leading food tech startup based in the UK. The move gives The Cloud access to an additional 200 UK establishments, and the firm also has ambitious plans to reshape the virtual dining domain across the UAE, the broader GCC region, and Europe.

georges karam ceo the cloud

Georges Karam, CEO of The Cloud, was enthusiastic about the funding round, stating: “Our Series B funding and the KBOX acquisition reinforce our position as innovators in the global food tech landscape. Having raised a total of $22 million, we are now focused on enhancing our market presence in the UAE and beyond”.

Meanwhile, Stefano Sciacca, Managing Director at Aluna Partners, added, “The online food delivery market is a megatrend that is here to stay. We believe that The Cloud will gain significant market share in the UK market through the acquisition of KBOX. Having looked at many food tech business models, we believe The Cloud is emerging as a global market leader and are excited to support such a fast-growing venture”.

Also Read: Fintech In The UAE Is Set To Add $900 Per Capita By 2030

The additional capital secured from the Series B financing will play a pivotal role in expediting growth for The Cloud, which already boasts a strong presence in seven countries and 91 cities, coupled with aspirations to extend to 8,000 locations by the close of 2027.

The Cloud is now on course for a dual listing in Abu Dhabi and Riyadh, heralding a new phase of expansion for the virtual chain in the EMEA region. As the company progresses along this growth trajectory, it remains committed to revolutionizing the global dining landscape, empowering restaurateurs, and setting new standards for excellence and innovation in the food sector.

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Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

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visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.

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