News

UAE’s Yahsat Introduces Smartphone-To-Satellite Connectivity

The service also allows seamless connectivity for IoT (Internet of Things) devices, and works irrespective of geographical location.

Published

2 years ago

February 19, 2024

Nour Nasir

uae's yahsat introduces smartphone to satellite connectivity

Yahsat, a satellite services firm based in Abu Dhabi, has initiated a groundbreaking service known as “direct-2-device”, enabling seamless connectivity for smartphones and IoT (Internet of Things) devices, irrespective of geographical location.

In its initial phase, Yahsat aims to provide voice and messaging services within the current year, with plans to expand its offerings to include texting and IoT functionalities on smartphones by 2025, utilizing the forthcoming Yahsat Geostationary Earth Orbit (GEO) satellites, slated for launch later in the year.

A subsequent phase, dubbed Project BlueStar, is set to facilitate comprehensive direct-to-device connectivity through an adaptable satellite network.

This two-phase deployment encompasses voice, messaging, and data. Yahsat is set to provide a sneak peek of its D2D portfolio at the Mobile World Congress 2024 in Barcelona later this month.

The integration of satellite-linked features into mobile devices is gaining traction. Owners of Apple’s iPhone 14, iPhone 14 Pro, iPhone 15, or iPhone 15 Pro can already connect to satellites for emergency texting services, and similar connectivity may soon become a standard smartphone feature.

ali al hashemi yahsat group ceo

“We are excited to launch our D2D strategy to revolutionize our industry by providing billions of people, organizations and businesses across various sectors with seamless, reliable and efficient access to connectivity,” said Ali Al Hashemi, Group CEO.

“This strategy is a critical and significant part of Yahsat’s wider growth strategy. We developed our D2D strategy – Project SKY, by carefully examining our strengths and capabilities and leveraging our expertise to capitalize on evolving market conditions,” he added.

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Yahsat’s five satellites currently cover over 80% of the global population and deliver C, Ku, Ka, and L-band satellite communication solutions to consumers, governments, and businesses across various land, maritime, and aerospace platforms.

In 2020, Yahsat commenced the construction of Thuraya 4, an advanced telecommunications system for Thuraya, scheduled for launch in 2024 and operational by 2025. Additionally, construction began last year on two ‘software-defined’ telecommunication satellites, Al Yah 4 and Al Yah 5, anticipated to be launched in 2027 and 2028, respectively.

News

Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The streaming platform is introducing an “AI Personas” label and cutting AI-generated artist profiles from its recommendations.

Published

4 days ago

August 12, 2026

Nour Nasir

Spotify

These days, the question of whether the artist you’re streaming actually exists is no longer hypothetical. Spotify intends to combat this issue by introducing a label called “AI Personas” for artist profiles that present an AI-generated, human-like identity rather than a real person. More consequentially, it will also keep those profiles out of its editorial and algorithmic recommendations by default.

From mid-September, listeners will start seeing an AI Persona badge on artist profiles, appearing in the banner and About section, in Search, and on track rows across playlists. Tapping the badge reveals whether the artist disclosed the AI identity themselves, or whether Spotify’s review team made the determination after examining the profile.

That distinction matters, because Spotify is not relying on self-disclosure alone. Artists can flag their own profiles as AI Personas through Spotify for Artists as of today, but the platform will also review profiles whose public identity – including name and imagery – appears to represent photorealistic AI-generated identities. The rollout begins with artists who have met defined audience thresholds, so the labels cover the vast majority of profiles listeners actually visit. Artists badged by Spotify’s reviewers will be notified and can self-disclose or appeal, and in the coming months listeners will be able to report suspected AI Personas themselves.

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The company’s recommendations policy is also being tweaked. Music from AI Personas will not surface in a listener’s personalized recommendations unless, for example, they follow the artist. Spotify says all artists have a creative choice in how they present themselves, but its programming is focused on elevating music from authentic artists building careers in music.

The badge concerns identity, not production of the music itself. An artist who uses AI tools to make music is a separate question, one Spotify addresses through AI Credits and SongDNA. The AI Persona label sits alongside those features, plus Verified by Spotify and Artist Profile Protection, in what the company has made one of its top priorities this year: letting listeners trust that the artist behind the music is who they claim to be.