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UAE’s Yahsat Introduces Smartphone-To-Satellite Connectivity
The service also allows seamless connectivity for IoT (Internet of Things) devices, and works irrespective of geographical location.
Yahsat, a satellite services firm based in Abu Dhabi, has initiated a groundbreaking service known as “direct-2-device”, enabling seamless connectivity for smartphones and IoT (Internet of Things) devices, irrespective of geographical location.
In its initial phase, Yahsat aims to provide voice and messaging services within the current year, with plans to expand its offerings to include texting and IoT functionalities on smartphones by 2025, utilizing the forthcoming Yahsat Geostationary Earth Orbit (GEO) satellites, slated for launch later in the year.
A subsequent phase, dubbed Project BlueStar, is set to facilitate comprehensive direct-to-device connectivity through an adaptable satellite network.
This two-phase deployment encompasses voice, messaging, and data. Yahsat is set to provide a sneak peek of its D2D portfolio at the Mobile World Congress 2024 in Barcelona later this month.
The integration of satellite-linked features into mobile devices is gaining traction. Owners of Apple’s iPhone 14, iPhone 14 Pro, iPhone 15, or iPhone 15 Pro can already connect to satellites for emergency texting services, and similar connectivity may soon become a standard smartphone feature.

“We are excited to launch our D2D strategy to revolutionize our industry by providing billions of people, organizations and businesses across various sectors with seamless, reliable and efficient access to connectivity,” said Ali Al Hashemi, Group CEO.
“This strategy is a critical and significant part of Yahsat’s wider growth strategy. We developed our D2D strategy – Project SKY, by carefully examining our strengths and capabilities and leveraging our expertise to capitalize on evolving market conditions,” he added.
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Yahsat’s five satellites currently cover over 80% of the global population and deliver C, Ku, Ka, and L-band satellite communication solutions to consumers, governments, and businesses across various land, maritime, and aerospace platforms.
In 2020, Yahsat commenced the construction of Thuraya 4, an advanced telecommunications system for Thuraya, scheduled for launch in 2024 and operational by 2025. Additionally, construction began last year on two ‘software-defined’ telecommunication satellites, Al Yah 4 and Al Yah 5, anticipated to be launched in 2027 and 2028, respectively.
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Saudi Digital Payments Reach 80% As Cash Use Shrinks
Visa data shows cards and mobile wallets dominate spending, with smartphones now driving a growing share of daily transactions.
Digital payments now account for 80% of all transactions in Saudi Arabia, according to Visa’s latest Where Cash Hides report, another marker of how quickly the Kingdom is moving away from cash.
The share is up four percentage points from a year ago. Around 67% of consumers are now largely non-cash users, paying mainly with cards or mobile wallets. Smartphones are taking a bigger role, with mobile payments making up 16% of transactions.

Cash is retreating in routine spending. Eating out dropped 9%. Bill payments fell 8%, as shoppers opt for faster checkouts and app-based payments.
“The data shows a steady move toward digital payments in Saudi Arabia. Such progress is possible only because banks, fintechs, merchants, and technology partners are moving together in the same direction, in line with the Kingdom’s Vision 2030,” said Ali Bailoun, Visa’s Senior Vice President and Group Country Manager for Saudi Arabia, Bahrain, and Oman.
Also Read: UAE Users Sleep Less, But More Efficiently, ŌURA Data Reveals
Despite the recent findings, it’s important to note that cash hasn’t yet disappeared. It still shows up for tips (39%), peer-to-peer transfers (28%) and rent (14%).
Visa points to security features such as tokenization, along with rewards and cashback, as factors nudging more spending onto cards and phones — a shift that tracks with Saudi Arabia’s wider Vision 2030 push to digitize commerce.
