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UAE’s Yahsat Introduces Smartphone-To-Satellite Connectivity
The service also allows seamless connectivity for IoT (Internet of Things) devices, and works irrespective of geographical location.
Yahsat, a satellite services firm based in Abu Dhabi, has initiated a groundbreaking service known as “direct-2-device”, enabling seamless connectivity for smartphones and IoT (Internet of Things) devices, irrespective of geographical location.
In its initial phase, Yahsat aims to provide voice and messaging services within the current year, with plans to expand its offerings to include texting and IoT functionalities on smartphones by 2025, utilizing the forthcoming Yahsat Geostationary Earth Orbit (GEO) satellites, slated for launch later in the year.
A subsequent phase, dubbed Project BlueStar, is set to facilitate comprehensive direct-to-device connectivity through an adaptable satellite network.
This two-phase deployment encompasses voice, messaging, and data. Yahsat is set to provide a sneak peek of its D2D portfolio at the Mobile World Congress 2024 in Barcelona later this month.
The integration of satellite-linked features into mobile devices is gaining traction. Owners of Apple’s iPhone 14, iPhone 14 Pro, iPhone 15, or iPhone 15 Pro can already connect to satellites for emergency texting services, and similar connectivity may soon become a standard smartphone feature.

“We are excited to launch our D2D strategy to revolutionize our industry by providing billions of people, organizations and businesses across various sectors with seamless, reliable and efficient access to connectivity,” said Ali Al Hashemi, Group CEO.
“This strategy is a critical and significant part of Yahsat’s wider growth strategy. We developed our D2D strategy – Project SKY, by carefully examining our strengths and capabilities and leveraging our expertise to capitalize on evolving market conditions,” he added.
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Yahsat’s five satellites currently cover over 80% of the global population and deliver C, Ku, Ka, and L-band satellite communication solutions to consumers, governments, and businesses across various land, maritime, and aerospace platforms.
In 2020, Yahsat commenced the construction of Thuraya 4, an advanced telecommunications system for Thuraya, scheduled for launch in 2024 and operational by 2025. Additionally, construction began last year on two ‘software-defined’ telecommunication satellites, Al Yah 4 and Al Yah 5, anticipated to be launched in 2027 and 2028, respectively.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
