Yahsat, a satellite services firm based in Abu Dhabi, has initiated a groundbreaking service known as “direct-2-device”, enabling seamless connectivity for smartphones and IoT (Internet of Things) devices, irrespective of geographical location.

In its initial phase, Yahsat aims to provide voice and messaging services within the current year, with plans to expand its offerings to include texting and IoT functionalities on smartphones by 2025, utilizing the forthcoming Yahsat Geostationary Earth Orbit (GEO) satellites, slated for launch later in the year.

A subsequent phase, dubbed Project BlueStar, is set to facilitate comprehensive direct-to-device connectivity through an adaptable satellite network.

This two-phase deployment encompasses voice, messaging, and data. Yahsat is set to provide a sneak peek of its D2D portfolio at the Mobile World Congress 2024 in Barcelona later this month.

The integration of satellite-linked features into mobile devices is gaining traction. Owners of Apple’s iPhone 14, iPhone 14 Pro, iPhone 15, or iPhone 15 Pro can already connect to satellites for emergency texting services, and similar connectivity may soon become a standard smartphone feature.

“We are excited to launch our D2D strategy to revolutionize our industry by providing billions of people, organizations and businesses across various sectors with seamless, reliable and efficient access to connectivity,” said Ali Al Hashemi, Group CEO.

“This strategy is a critical and significant part of Yahsat’s wider growth strategy. We developed our D2D strategy – Project SKY, by carefully examining our strengths and capabilities and leveraging our expertise to capitalize on evolving market conditions,” he added.

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Yahsat’s five satellites currently cover over 80% of the global population and deliver C, Ku, Ka, and L-band satellite communication solutions to consumers, governments, and businesses across various land, maritime, and aerospace platforms.

In 2020, Yahsat commenced the construction of Thuraya 4, an advanced telecommunications system for Thuraya, scheduled for launch in 2024 and operational by 2025. Additionally, construction began last year on two ‘software-defined’ telecommunication satellites, Al Yah 4 and Al Yah 5, anticipated to be launched in 2027 and 2028, respectively.