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UMG And DGMC Collaborate To Establish “Music City” In The UAE

The partnership hopes to bolster the Middle East’s music community and promote industry growth with cutting-edge facilities and education academies.

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umg and dgmc collaborate to establish music city in the uae
Universal Music Group

In a significant move for the local music industry, Universal Music Group (UMG), a global leader in music-based entertainment, and DGMC, an emerging creative facility and global destination, have unveiled a strategic collaboration aimed at bolstering the music community in the Middle East.

The partnership aims to cultivate a vibrant and sustainable music ecosystem, with its flagship project, “Music City”, set to be established in the UAE. The initiative will serve as a regional center catering to both local talents and international artists and songwriters.

The collaboration includes the establishment of cutting-edge recording studios, the launch of educational academies, and the introduction of a comprehensive label dedicated to supporting local and regional artists across various facets of their careers, including recording, touring, branding, and merchandising.

At its core, the UMG-DGMC partnership is committed to fostering growth and nurturing the talents of artists and songwriters in the region, with a focus on unlocking their creative and commercial potential.

Rasha Khalifa Al Mubarak, Chairwoman of DGMC, expressed excitement about the partnership, stating, “We are thrilled to partner with UMG, the world’s leading music group, on this unique and exciting endeavor. Building a state-of-the-art music infrastructure and providing industry services to support aspiring musical artists is critical to our leadership’s vision to promote culture and the arts”.

Also Read: Best Music Streaming Services In The Middle East

Adam Granite, Executive Vice President of Market Development at Universal Music Group, added: “We have long recognized the potential in the Middle East and are incredibly proud to be working with world-class partners like DGMC. We share their excitement and vision to harness this potential and nurture the next generation of recording artists and songwriters. Our partnership will create a powerful platform for the incredible talent in the region and accelerate their careers at home and abroad”.

To make “Music City” a massive success, ambitious development plans include the construction of three new Capitol Studios recording studios, marking the first-ever expansion of Capitol Studios outside of Hollywood. These studios will feature cutting-edge facilities such as Dolby Atmos mixing rooms, recording studios, green rooms, writer’s rooms, and rehearsal studios. Additionally, a range of immersive music experiences for fans is in the pipeline.

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Yango Enhances Yasmina AI For Improved Conversations

The tech company has upgraded its AI assistant to deliver enhanced creativity, deeper conversations, and advanced bilingual translation.

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yango enhances yasmina ai for improved conversations and translation
Yango

Global technology company Yango Group has announced a significant upgrade to the large language model (LLM) powering its AI assistant, Yasmina. This enhancement allows Yasmina to deliver more accurate, nuanced, and context-aware responses in Arabic and English, improving interactions and user experience across the Middle East region.

The upgrade is part of a phased rollout of YangoAI, the company’s suite of advanced AI technologies specifically adapted to regional needs. As a result, Yasmina now offers 38% more accurate and timely responses in Arabic, made possible by an enhanced ability to analyze web documents. Additionally, unnecessary answer refusals have been reduced by almost 50%, ensuring smoother and more engaging conversational experiences.

One of the most notable new capabilities of Yasmina is its expanded bilingual translation skill. The improved assistant empowers bilingual users, educators, language learners, and content creators to seamlessly translate conversations between Arabic and English, facilitating better communication and understanding.

Beyond translation, Yasmina can now provide highly contextual recommendations for everyday activities and lifestyle choices. Users seeking personalized suggestions — for instance, how to spend a day in Dubai exploring both modern and traditional attractions — will experience enhanced clarity and precision from the assistant.

The assistant’s upgraded functionality also aids users with tasks such as real-time currency conversion, homework support that encourages independent thinking, creative brainstorming, poetry and storytelling, and even providing riddles suitable for children.

Also Read: ALJ & Joby Aviation To Bring Electric Air Taxis To Saudi Arabia

“With more precise and culturally aware responses, along with additional skills, Yasmina’s latest upgrade positions it as a trusted everyday companion,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. “From creative storytelling to translation, we are enriching lives with human-centered AI and making innovation more accessible to all. As the region embraces digital transformation, we continue to enhance our AI assistant, aiming to make it even more helpful, versatile, and relevant”.

YangoAI’s continuous training on region-specific data ensures that Yasmina and other Yango services authentically reflect local culture and user expectations across the Middle East.

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