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Tech Startup Foodics Offers Smarter Restaurant Management

The Saudi company’s innovative solutions optimize restaurant operations, from ordering to payments, delivery, and more.

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tech startup foodics offers smarter restaurant management

Foodics, a prominent player in the MENA restaurant management landscape, is transforming the food and beverage industry through its comprehensive, in-house developed Restaurant Management System (RMS).

Known for its strong presence within Saudi Arabia’s thriving startup ecosystem, Foodics already serves customers in over 35 countries. The company provides innovative hardware and software solutions designed to help restaurant owners optimize their operations.

Currently, Foodics offers more than 100 apps that seamlessly integrate into restaurant operations. These tools cover everything from front-of-house management and data collection to inventory tracking, menu creation, delivery coordination, and more.

foodics complete services showcase

To further simplify customer ordering and payments, Foodics offers various specialized solutions. These include Foodics Online, a commission-free online ordering platform; Foodics Pay, which streamlines payment processes; Foodics Kiosk, a self-ordering and checkout system; Foodics Marketplace, a platform that partners with over 100 third-party apps for easy integration; and Foodics Accounting, a smart financial management tool designed to simplify accounting tasks.

“We sensed a lack of digitalization across the Saudi food and beverage sector in 2014, especially in the ordering process, including restaurants that were facing operational challenges. This inspired us to develop a fully integrated ecosystem to support the industry as we wanted to bring new technologies that change and enhance how people interact and connect with their favorite food brands,” comments Ahmad Al-Zaini, CEO and co-founder of Foodics.

Also Read: Healthtrip Expands Into Middle East To Boost Health Tourism

Today, more than 30,000 food and beverage outlets use the company’s services. In the UAE alone, approximately 1,850 restaurants rely on Foodics, with over 60% of these establishments having been clients for more than two years.

By focusing on creating efficiency and convenience, Foodics has had a significant impact on the Middle Eastern F&B sector. Their solutions have redefined the dining experience, from the moment customers place an order until the food is delivered to their table or doorstep.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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