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Amazon Prime Day 2024: Get Ready For 6 Days Of Amazing Deals

The hotly-anticipated annual event has been extended to nearly a full week, with hot offers arriving from July 16 to July 21 exclusively for Prime members.

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amazon prime day 2024 get ready for six days of amazing deals
Amazon

Amazon’s highly anticipated Prime Day event is returning this summer on Amazon.ae, exclusively for Prime members. This year, for the first time in the UAE, Prime Day will span six full days, kicking off at 00:01am (local UAE time) on July 16 and running until July 21. During this period, Prime members in the UAE can look forward to substantial discounts across over 30 product categories, including electronics, gaming, fashion, beauty, Amazon Fresh grocery, kitchen, home, health, sports, and Amazon Devices.

Prime members shopping on Amazon.ae will have access to an extensive selection of deals from leading local and international brands such as Nivea, Samsung, Skechers, Guess, Joseph & Joseph, Cetaphil, Nespresso, Black+Decker, Microsoft, Lenovo, Lego, OnePlus, Anker, Roborock, and many more, including local small and medium-sized businesses.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Additionally, Prime members will benefit from Prime Day deals available on Amazon US, UK, and Germany through the Amazon.ae Global Store, featuring free international shipping with no minimum purchase required.

Stefano Martinelli, Vice President of Amazon UAE and Saudi Arabia, said: “This is the first year in the UAE that we extend Prime Day for six full days, catering to customer demand, and we look forward to celebrating this with members across the country as we show up for them with incredible deals. Prime Day will always be the most compelling time to join Prime to enjoy savings, convenience, and entertainment all rolled into one single membership, it’s about getting the most value out of Amazon”.

Preparing For Prime Day

Not a Prime member yet? There’s still plenty of time to join Prime and start saving while enjoying fast free delivery! Members can join Prime at Amazon.ae/prime for AED 16 per month or an annual fee of AED 140.

As well as benefiting from the epic deals on offer, a Prime membership also gives members access to year-round features including Prime Video, Amazon Fresh grocery and everyday essentials, and Prime Gaming.

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Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

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microsoft plans $10 billion plus gulf expansion despite iran conflict
Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.

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