Amazon has announced the dates for its 2025 Prime Day event in the UAE, with a seven-day sale set to run from July 25 through July 31. The extended format will offer Prime members access to exclusive deals across more than 30 product categories, from electronics and fashion to everyday essentials and Amazon devices.

This year’s Prime Day will include discounts on both local and international brands, as well as access to deals from Amazon’s global stores in the US, UK, and Germany. Eligible international items will ship with free delivery, and local bank partnerships will offer additional instant discounts during the event.

According to Amazon, new deals will roll out continuously across the seven-day period. Members can also expect flexible payment options and fast delivery across many items, with free same-day and one-day delivery on eligible orders.

Stefano Martinelli, Vice President of Amazon MENA, said the extended format was designed to give members “more time to explore millions of deals on products they love,” while reinforcing Amazon’s commitment to convenience and local access.

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A new element this year is the inclusion of Amazon Bazaar, a recently launched in-app section focused on budget-friendly lifestyle items. Prime Day will feature exclusive savings across this section, with many items already priced under AED 25 and some starting as low as AED 4. The Bazaar is accessible via the Amazon.ae app or mobile browser.

Prime members in the UAE also receive access to year-round benefits including:

• Free Same-Day and One-Day Delivery with no minimum spend on qualifying items.
• Exclusive Deals and Early Access to Prime Day, early entry to major seasonal sales such as White Friday, and year-round discounts on a wide range of local and global brands.
• Amazon Fresh, offering scheduled two-hour grocery deliveries in select locations.
• Prime Video, which includes international titles and regional premieres.
• Deliveroo Plus Silver, with free delivery on eligible food and retail orders.
• Amazon Home Services, with 10% off on-demand professional services.
• Other perks include Prime Gaming access, exclusive seasonal deals, and early sale previews.

Non-members can join Prime for AED 16/month or AED 140/year. Membership includes access to all Prime Day offers, as well as the full suite of benefits across shopping, entertainment, and delivery services. Customers can sign up at amazon.ae/prime.

Amazon’s Prime Day sale has become a fixture in the UAE’s ecommerce calendar, and this year’s extended event is expected to attract strong interest across back-to-school, summer, and daily essentials categories.