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Cartlow Rolls Out Subscription Model For GCC Retail Platform
Parent company Basatne is scrapping per-sale commissions, betting a flat subscription will pull more merchants into the Gulf’s re-commerce market.
Tech and logistics platform Basatne has launched a subscription-based marketplace through its consumer brand Cartlow, dropping the per-transaction commissions that define most regional platforms. It is a direct pitch to sellers pressed by fees that can reach 20% and to a GCC retail sector expected to hit USD 390 billion. The company is positioning the model as a structural reset rather than a pricing tweak.
The offer is straightforward: a monthly subscription instead of variable cuts on each sale. Basatne argues that this helps merchants retain more value, widen product ranges, and price competitively across refurbished, pre-owned, and new goods. For a region where many SMEs still struggle with digital retail onboarding costs, a predictable fee structure may lower the threshold to participate.
Cartlow is built on Basatne’s proprietary technology stack spanning trade-in, diagnostics, repair, refurbishment, and resale. That stack links individual consumers with businesses, wholesalers, and resellers along the full product lifecycle. The company says the system is built to recirculate millions of products annually and prevent more than 300,000 tons of potential e-waste from reaching landfill.
“Our goal is to make sustainability scalable, not just aspirational,” said Mohammad Sleiman, CEO of Basatne MENA. “With this subscription model, we’re removing cost barriers and creating an ecosystem where businesses thrive and products live longer”.
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Basatne’s wider operations span sustainable electronics distribution, a global trading platform, AI-driven analytics and diagnostics, integrated subscription programs, and embedded fintech tools. Cartlow now anchors the consumer side of that network. The group says the consolidation supports its international expansion play, with the Gulf acting as a proving ground for circular retail models.
Re-commerce in the GCC still trails established markets in Europe and Asia, but demand has risen as device prices climb and environmental expectations grow. By eliminating variable fees, Basatne is betting more merchants will list refurbished and pre-loved stock — and that a deeper pool of inventory will make the channel a mainstream retail path rather than a niche alternative.
News
Noon And Yango Switch On Robot Deliveries In Dubai
The rollout folds autonomous couriers into noon’s rapid-delivery network as the UAE tests everyday autonomy.
Noon and Yango Group have signed an agreement to put autonomous robot deliveries into commercial use in Dubai, turning Yango’s earlier pilots into a daily service for noon Minutes orders. The launch in Sobha Hartland is the first full integration of Yango Autonomy’s electric robots with a major e-commerce network in the region, with wider deployment planned across Dubai and, later, other GCC markets.
Residents can choose a robot at checkout, track it in the app and unlock its compartment once it arrives. The hardware runs on Yango’s AI navigation and routing stack, which plans paths, avoids obstacles and yields to pedestrians. The units had already covered more than 1,500 kilometers during previous Dubai pilots, a test bed that demonstrated their ability to operate in mixed pedestrian environments and dense residential streets.
The rollout adds a contactless option to noon’s last-mile network and is positioned as extra capacity during peak periods. “Partnering with Yango Group lets us bring a future-ready delivery option straight to our customers,” said Ali Kafil-Hussain, noon’s Chief Business Officer. Noon has used Minutes to set rapid-delivery expectations in UAE cities; autonomous units now slot into that same high-frequency model.
Regulatory clearance from Dubai’s Roads and Transport Authority underpins the move. The RTA authorized Yango’s robots to operate on public walkways and in neighborhoods, smoothing the shift from controlled trials to commercial work. Dubai has framed autonomous mobility as part of its smart-city buildout, and the partners lean on that agenda to accelerate integration.
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For Yango, the partnership is an anchor for its autonomy platform in the Gulf. Islam Abdul Karim, Yango’s Middle East regional head, said the aim is to make autonomous delivery an “everyday, reliable service” for UAE communities. The company views operational data from early districts as the basis for scaling into more communities and, eventually, cross-border rollouts.
The move lands as Gulf retailers search for faster fulfilment and lower-emission logistics. Autonomous couriers remain a small share of last-mile delivery, but Dubai’s approvals and early usage data give the partners a clearer path to turn pilots into durable infrastructure.
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