News

Whish Money Launches Region’s First Cardless Shopify Checkout

Whish Pay offers instant, secure, and fully cashless e-commerce payments for online merchants across the region.

Published

1 year ago

June 12, 2025

whish money launches region's first cardless shopify checkout

Whish Money, a fintech innovator headquartered in Lebanon, has announced the launch of Whish Pay on leading e-commerce platform Shopify. The integration marks the first regional introduction of a fully cardless checkout solution, and is poised to revolutionize digital transactions and bolster e-commerce growth across the Middle East.

“At Whish Money, we are committed to empowering businesses with innovative financial solutions. This integration is a game-changer for regional e-commerce,” said Toufic Koussa, Whish Money’s Co-Founder and CEO, adding: “Whish Pay on Shopify empowers merchants with a frictionless checkout experience, eliminating the pain points of online payments and providing entrepreneurs with the tools to succeed in a digital world”.

Whish Pay’s seamless, cardless checkout provides merchants and customers alike with immediate transaction settlements, eliminates chargeback risks, and boasts a highly competitive fee structure. Shopify merchants now have instant access to Whish Money’s growing base of over 1 million active users, who can effortlessly complete purchases directly from their Whish digital wallets, accelerating transaction speed and boosting merchant confidence.

Also Read: UAE Introduces Region’s First License For “Finfluencers”

Commenting on the partnership, Jad Fakhani (also known as Wolfofbey), a prominent entrepreneur and e-commerce mentor in the region, highlighted its transformative potential: “Whish Pay on Shopify marks a transformative step for the region’s digital commerce. It empowers local businesses to expand rapidly, compete globally, and succeed with unmatched speed, security, and simplicity”.

Already recognized by leading platforms for its robust payment technology, Whish Pay’s integration with Shopify broadens its reach, further cementing Whish Money’s reputation as a trusted partner committed to advancing regional businesses through groundbreaking fintech innovations.

Related Topics:FinTech Shopify Whish Money

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News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

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NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.