News

UAE Introduces Region’s First License For “Finfluencers”

The UAE’s Securities and Commodities Authority is setting rules for financial content creators and waiving fees for three years.

Published

1 year ago

May 28, 2025

Nour Nasir

uae introduces region's first license for finfluencers

The UAE has introduced a groundbreaking licensing requirement for social media influencers and digital content creators who offer financial advice or investment recommendations online. The Securities and Commodities Authority (SCA) unveiled the new “finfluencer” license — the first regulatory measure of its kind in the region — in a move to increase transparency and accountability in digital financial communications.

Under the new guidelines, individuals creating content around investments, trading, or financial recommendations via social media platforms, blogs, YouTube channels, podcasts, webinars, or in-person events are now required to obtain this license. The initiative targets influencers who discuss regulated financial products or services available in the UAE, such as stocks, virtual assets, trading platforms, and related investment advice.

To encourage content creators to comply and ease the regulatory process, the SCA has waived registration, renewal, and legal consultation fees for this license over the next three years. The move is expected to reduce administrative hurdles and foster innovation within a robust legal framework, allowing digital financial content to flourish responsibly.

“This is more than just regulation — it’s a strategic step to reshape how regulators operate in the digital economy,” said Waleed Saeed Al Awadhi, CEO of the SCA. He highlighted that the initiative aims to enhance market integrity, foster transparency, and create a trusted environment for investors. “By adopting forward-thinking regulatory models, the SCA is positioning itself as an enabler of transformative change in finance”.

Also Read: MENA Among World’s Fastest-Growing Digital Economies

Licensed influencers must adhere to strict regulatory standards designed to ensure the accuracy, fairness, and responsibility of their content. Advice that now requires licensing includes recommendations on buying or selling financial products, forecasting asset values, creating financial reports, and offering analysis on regulated investments.

This licensing framework is part of the SCA’s broader efforts to support the UAE’s rapid growth as a global financial hub. By modernizing regulation to align with evolving consumer habits and digital platforms, the SCA aims to protect investors and promote financial literacy, while facilitating innovation in a fast-changing market.

Related Topics:FinTech United Arab Emirates

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A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.